Group Brand Manager

About the company

Geekhunter is hiring on behalf of our client a trusted consumer goods company with a strong presence in the local market.

We are looking for an experienced Group Brand Manager to lead the strategic development and growth of multiple brands within a consumer goods portfolio. This role will be responsible for driving brand performance developing integrated marketing strategies managing product launches and collaborating with cross-functional teams to achieve business objectives.

• Develop and execute annual brand strategies aligned with business goals.
• Manage multiple brands to drive sales growth market share profitability and brand equity.
• Analyze consumer insights market trends and competitor activities to identify business opportunities.
• Monitor brand performance and recommend improvement strategies based on business and marketing data.
• Lead integrated marketing campaigns across digital social media advertising PR brand activation CRM and other marketing channels.
• Develop annual marketing calendars and oversee product launch initiatives.
• Collaborate with Product Management Trade Marketing Sales Finance Supply Chain and other internal stakeholders to ensure effective execution of commercial initiatives.
• Manage external agencies and vendors to deliver high-quality marketing campaigns within budget and timeline.
• Plan manage and optimize marketing budgets while evaluating campaign effectiveness and ROI.
• Present business reviews marketing performance and strategic recommendations to management.

• Bachelor's Degree in Marketing Business Management or a related field.
• MBA is an advantage.
• Minimum 5 years of experience in Brand Management within FMCG Consumer Goods Food & Beverage Healthcare or other fast-moving consumer industries.
• Proven experience managing multiple brands or product categories.
• Strong knowledge of brand strategy integrated marketing communications and consumer marketing.
• Hands-on experience in digital marketing social media e-commerce ATL BTL PR CRM and brand activation.
• Strong commercial and business acumen with the ability to translate market insights into business strategies.
• Experience managing marketing budgets and evaluating campaign performance.
• Experience working with advertising media digital PR and research agencies.
• Excellent analytical project management stakeholder management and presentation skills.
• Strong leadership communication and cross-functional collaboration abilities.
• Experience in multinational FMCG or consumer goods companies is highly preferred.
• Willing to be based in Bandung/Garut West Java.

• Brand Strategy & Management
• Brand Portfolio Management
• Brand Positioning
• Integrated Marketing Communications (IMC)
• Marketing Campaign Management
• Consumer Insights & Market Research
• Product Launch & Go-to-Market Strategy
• Digital Marketing
• Social Media Marketing
• E-commerce Marketing
• CRM & Customer Engagement
• Media Planning & Buying
• ATL BTL & TTL Marketing
• Marketing Analytics & Performance Tracking
• Budget & A&P Management
• Pricing & Commercial Strategy
• Sales & Market Performance Analysis
• Business Planning & Forecasting
• Project Management
• Agency & Vendor Management
• Microsoft Excel & PowerPoint

• Strategic Thinking
• Commercial Acumen
• Leadership & Team Management
• Cross-functional Collaboration
• Stakeholder Management
• Analytical Thinking
• Problem Solving
• Decision Making
• Communication & Presentation Skills
• Consumer-Centric Mindset
• Creativity & Innovation
• Negotiation Skills
• Influencing Skills
• Results Orientation
• Adaptability & Agility
• Time Management
• Attention to Detail
• Execution Excellence

Required Skills:

Technical Skills Brand Strategy & Management Brand Portfolio Management Brand Positioning Integrated Marketing Communications (IMC) Marketing Campaign Management Consumer Insights & Market Research Product Launch & Go-to-Market Strategy Digital Marketing Social Media Marketing E-commerce Marketing CRM & Customer Engagement Media Planning & Buying ATL BTL & TTL Marketing Marketing Analytics & Performance Tracking Budget & A&P Management Pricing & Commercial Strategy Sales & Market Performance Analysis Business Planning & Forecasting Project Management Agency & Vendor Management Microsoft Excel & PowerPoint Soft Skills Strategic Thinking Commercial Acumen Leadership & Team Management Cross-functional Collaboration Stakeholder Management Analytical Thinking Problem Solving Decision Making Communication & Presentation Skills Consumer-Centric Mindset Creativity & Innovation Negotiation Skills Influencing Skills Results Orientation Adaptability & Agility Time Management Attention to Detail Execution Excellence