GenAI Influencer Marketing Manager

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role:GenAI InfluencerMarketing Manager

Location: Jakarta Indonesia

About the role:

This is an opportunity to join OLIVERs in-house studio embedded with brand teams as an Influencer Marketing Manager delivering high-impact influencer campaigns for one of beautys most exciting brands.

The beauty space moves fast from hero product launches to viral skincare moments. Based in Indonesiayoullbuild and lead influencer strategies that connect authentically with beauty consumers across social platformsidentifyingthe right voices from macro talent to niche micro-creators todrive awareness engagement and commercial results.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

As Influencer Marketing Manageryoulllead end-to-end influencer campaign development across the beauty portfolio spanning skincare makeup fragrance and haircare.Youllmanage relationships direct creative briefs oversee budgets and track performance with rigour. This is a role for someone who knows the beauty influencer ecosystem inside out stays ahead of platform and trend shifts and brings both creative instinct and analytical precision to every campaign.

What you will be doing:

• Strategy and Campaign Development
• Develop and execute influencer marketing strategies aligned to brandobjectives product launches and seasonal campaigns across the beauty portfolio
• Lead campaign ideation from brief through to activation ensuring creative consistency and commercial focus
• Identifyemerging beauty trends from skincare rituals to viral makeup moments and translate these into proactive influencer opportunities
• Collaborate with the wider marketing creative and social teams to integrate influencer activity across paid owned and earned channels
• Influencer Sourcing and Relationship Management
• Build andmaintaina tiered network of influencer partners macro micro and nano across TikTok Instagram YouTube and Pinterest
• Lead influencer outreach negotiation and contracting ensuring alignment on creative direction deliverables and timelines
• Serve as the primary contact between the brand and its influencer partners cultivating long-term ambassador relationships
• Attend relevant industry events beautyshowcases and brand activations to expand the influencer network and stay connected to the beauty community

Content and Creative Direction

• Develop content briefs that inspire authentic platform-native influencer content including tutorials GRWM (Get ReadyWithMe) reviews unboxings and product integrations
• Review influencer content to ensure it is on-brand compliant with beauty claim guidelines and meets platform standards
• Partner with the design and social teams to amplify influencer content across owned and paid channels

Budget and Campaign Management

• Manage project-level campaign budgets including influencer fees content production costs and paid amplification spend
• Raise purchase orders manage invoicing and track reconciliation against forecast
• Source and negotiate with influencer talent agencies and production partners to maximise value without compromising creative quality
• Flag budget risks early and provide regular spend updates to stakeholders

Performance and Reporting

• Define campaign KPIs and track performance across reach engagement conversions and earned media value
• Use analytics platforms including AI-powered tools to generate insights and optimise campaigns in real time
• Produce clear data-led performance reports and present findings and recommendations to internal stakeholders

Compliance and Best Practice

• Ensure all influencer contentcomplies withrelevant advertising standards (ASA FTC or market-equivalent) and beauty product claim regulations
• Maintain transparency across influencer partnerships and ensure disclosure requirements are met on all platforms

Gen AI and Agentic Thinking

• Use Gen AI tools to enhance influencer discovery campaign planning content briefing and performance analysis
• Apply an agentic mindset to campaign delivery breaking complex multi-channel activations into clear workflows andidentifyingthe most efficient path to execution
• Critically evaluate AI-generated outputsmaintaininghuman oversight on creative quality brand alignment and compliance
• Stay current with AI tools relevant to influencer marketing and the beauty space and share learnings with the broader team

What you need to be great in this role:

• Proven experience leading influencer marketing campaigns ideally within beauty skincare personal care or adjacent consumer categories
• Deep knowledge of the beauty influencer landscape from TikTok creators and Instagram beauty communities to YouTube reviewers and emerging platform voices
• Strong understanding of beauty influencer content formats: tutorials GRWM product reviews integrations and live commerce
• Experience with influencer and analytics platforms such asTraackrCreatorIQBrandwatch Sprout SocialTapInfluence or similar
• Proficiencyin analytics tools (Google Analytics social platform analytics or equivalent) with the ability to translate data into clear actionable insights
• Experience managing project-level budgets including influencer fee negotiation purchase orders invoicing and reconciliation
• Familiarity with advertising standards and beauty claim regulations relevant to your market
• Strong written and verbal communication skills confident producing influencer briefs campaign proposals and performance reports
• Excellent relationship-building and stakeholder management skills
• Organised and proactive with the ability to manage multiple campaigns and partners simultaneously

Gen AI & Agentic Thinking

• Proficiencywith Gen AI tools (such as ChatGPT Perplexity or AI-powered influencer discovery and analytics platforms) to improve strategy briefing and reporting
• Experience building personal AI workflows to increase efficiency in research content development and campaign analysis
• Agentic approach to campaign delivery able to break down complex multi-channel activations andidentifythe most efficient path forward
• Ability to critically evaluate AI outputs and apply sound human judgment to creative commercial and compliance decisions
• Curiosity about how AI is reshaping influencer marketing beauty consumer behaviour and content creation

Req ID: 18474

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BeAmbitiousto succeed

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BeInspirationalto do groundbreaking work

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OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

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