FB Sales Manager
Job Summary
The Food & Beverage Sales Manager is responsible for driving revenue and business growth for the hotels Food & Beverage outlets and events by developing sales strategies building strong client relationships generating new business opportunities and maximizing revenue from restaurants bars banquets catering and other F&B services.
The position works closely with the F&B Sales & Marketing Events Revenue Management and Operations teams to ensure commercial targets are achieved while maintaining the Pullman brand experience and high standards of guest satisfaction.
Key Responsibilities
1. Sales & Revenue Generation
- Develop and implement F&B sales strategies to achieve monthly and annual revenue targets.
- Identify and pursue new business opportunities for restaurants bars banquets meetings events and catering.
- Drive corporate social wedding MICE and community/event business.
- Develop and maintain a strong sales pipeline and regularly monitor business opportunities.
- Maximize revenue through upselling cross-selling promotions packages and special events.
- Monitor market trends competitor activities customer preferences and business opportunities.
2. Business Development & Client Relationship
- Develop and maintain strong relationships with corporate clients event organizers travel agents government institutions wedding organizers and other key accounts.
- Conduct sales calls client visits presentations site inspections and business meetings.
- Identify potential accounts and establish long-term partnerships.
- Follow up on inquiries proposals quotations contracts and business leads in a timely manner.
- Maintain accurate records of client activities opportunities and sales performance.
3. F&B Promotion & Marketing
- Collaborate with the Marketing and F&B teams to develop effective promotions campaigns and packages.
- Support the planning and execution of F&B promotional activities and special events.
- Explore digital social media partnership and community channels to generate F&B business.
- Ensure all promotional activities are aligned with Pullman brand standards and commercial objectives.
4. Event & Banquet Sales
- Drive sales for meetings conferences social events weddings corporate functions and other F&B events.
- Coordinate with the Events Banquet and F&B Operations teams to ensure smooth event execution.
- Conduct site inspections and presentations for prospective clients.
- Ensure client requirements and expectations are clearly communicated to the operational teams.
- Follow up with clients after events to obtain feedback and identify repeat-business opportunities.
5. Sales Planning & Reporting
- Prepare regular sales forecasts action plans and performance reports.
- Monitor achievement against F&B sales targets budgets and KPIs.
- Analyze sales performance and recommend corrective actions where required.
- Maintain an updated sales database and pipeline.
- Provide market intelligence and competitor information to management.
6. Teamwork & Cross-Department Collaboration
- Work closely with F&B Operations Sales & Marketing Revenue Management Finance and other departments.
- Ensure effective communication of client requirements and commercial commitments.
- Participate in hotel commercial meetings and relevant sales activities.
- Support other hotel sales initiatives when required.
7. Guest & Customer Experience
- Maintain a high level of professionalism and customer service throughout the sales process.
- Handle client concerns and coordinate appropriate solutions with relevant departments.
- Build customer loyalty and encourage repeat business and referrals.
- Represent Pullman Jakarta professionally to clients partners and external stakeholders.
Key Performance Indicators (KPIs)
- F&B sales revenue achievement
- Achievement of monthly and annual sales targets
- New account acquisition
- Corporate and MICE business generation
- Banquet and event revenue
- Average spending / revenue per event
- Sales conversion rate
- Repeat business and client retention
- Sales call and client visit productivity
- F&B promotional revenue contribution
- Customer satisfaction and client feedback
Qualifications :
Bachelors degree in Hospitality Management Business Administration Marketing or a related field.
- Minimum 35 years of relevant experience in F&B Sales Hotel Sales Catering Sales Events or a similar commercial role.
- Experience in a 4- or 5-star hotel environment is preferred.
- Strong knowledge of F&B banquet MICE and event sales.
- Proven ability to develop new business and achieve sales targets.
- Strong negotiation presentation communication and interpersonal skills.
- Good command of written and spoken English.
- Strong customer relationship management and networking skills.
- Proficient in Microsoft Office and relevant hotel sales systems/CRM platforms.
Core Competencies
- Sales & Business Development
- Customer Relationship Management
- Negotiation & Communication
- Commercial Awareness
- Strategic Thinking
- Networking & Account Management
- Results Orientation
- Teamwork & Collaboration
- Problem Solving
- Planning & Organization
- Leadership and Influencing Skills
Working Relationships
Reports to: Director of Food & Beverage / Director of Sales & Marketing
Works closely with: F&B Operations Sales & Marketing Events Revenue Management Finance and other hotel departments.
Brand & Service Expectations
- Demonstrate the Pullman brand values and professional standards in every client interaction.
- Act as a strong ambassador of Pullman Jakarta and Accor.
- Deliver personalized and genuine service to clients and guests.
- Build meaningful relationships that support long-term business growth and customer loyalty.
Additional Information :
Why Join Us
- Opportunity to be part of a leading international hospitality brand.
- Career growth and development within Accor Hotels.
- Dynamic and supportive work environment.
Remote Work :
No
Employment Type :
Full-time
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more