Executive Connection Planner

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Overview of Job

Media Planning Executivesare responsible foranalyzing data thinking creatively and developing innovative strategies to ensure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis media planning managers devise propose or recommend strategies for using certain media effectively to attract andretaincustomers increase brand recognition andmaintaincustomer satisfaction and loyalty.

Responsibilities of the Role

• Audience research in syndicated and first-party data sources.

• Creative spec management.

• Support in creatingtacticalpresentations and actual media plans.

• Oversee the successful launch of campaigns using the Launch Tracker.

• QA of media plan setup conducted by various Activation team members.

• Collate/draft commentary on media performance and conduct first review on quality.

• Adhere to team quality standards for reporting templates and delivery.

• Keep consistent track of campaign performance and targets (monthly) across all channels flagging needs for intervention.

• Use understanding of campaign and marketplace to contribute ideas for campaign experiments and prioritize experiments contributed by other team members.

• Use understanding of campaign performance to contribute content to campaign wrap-up presentations.

WhatWereLooking for

• At least 1 year of experience in digital media or advertising.

• Working knowledge and effective vocabulary across search social display video and/or programmatic media buying.

• Experience with Media Research Tools (Comscore GWI TGI YouGov Keyword Planner).

• Expertisewith Google Suite Slides Sheets Docs andLookerStudio.

• Strong organizational skills with a keen ability to prioritize and multitask.

• Proven problem-solving skills and ability tothink outside the box.

• Ability to work independently and collaborate in a team environment.

• Detail-oriented and responsive deadline-driven with strong reasoning skills.

• Proficient in handling and analyzing large datasets with the ability to create effective visualizations tailored to answer specific analytical questions.

• Be a team player.

• Strong communicationskills capable of collaborating effectively within a large dynamic team.

• Be enthusiastic and proactive in getting involved.

• A curious mind.

• Strong attention to detail.

• Ability to worktodeadlines.

• Able to multitask and handle multiple projects at one time.

• Good organizational skills.

• Good knowledge of PowerPoint and Excel.

• Show interest and understanding of the media industry.

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