Director of Creative Strategy & Systems

mGanik is a fast-growing healthcare & wellness ecosystem dedicated to helping millions of Indonesians achieve diabetes remission through our integrated approach: Rescue - Reverse - Remission.

We are transforming into an AI-native healthcare and commerce ecosystem. At mGanik the Creative team is not merely a support function or a traditional design department. Our Creative department is the core engine of our businessserving as our trust engine education engine growth engine and category narrative builder.

We are not looking for a traditional creative director who only focuses on design execution or visual aesthetics. We are looking for a Creative Business Builder. As the Director of Creative Strategy & Systems you will be the architect of mGaniks communication system the builder of our AI-native creative workflows and the leader who crafts our trust and transformation narrative. Working closely with the Founder and cross-functional leadership you will build a scalable high-speed and deeply impactful content engine.

What You Will Own:

• Creative Operating System: Build and scale our content pipelines approval flows asset systems and reusable frameworks (e.g. hook libraries campaign templates) to ensure high-velocity high-quality output.
• AI-Native Transformation: Integrate AI tools seamlessly into the teams ideation scripting copywriting editing and content scaling workflows giving the creative team massive leverage over traditional methods.
• Brand Narrative Leadership: Maintain absolute consistency in our emotional storytelling and educational communication firmly positioning mGanik as the symbol of hope for diabetes remission.
• Modern Team Building: Recruit lead and mentor a modern creative organization comprised of strategists storytellers AI-native creators and content operators.
• Cross-Functional Collaboration: Translate business objectives medical insights and patient psychology into high-converting campaigns and communication strategies by partnering deeply with Marketing Medical Tech and Sales teams.

Who You Are:

• You have 5-8 years of experience in creative strategy brand communication or creative leadership ideally within a D2C brand healthcare/wellness sector media startup or growth-stage company.
• You naturally build systems rather than relying on manual labor and you fully embrace AI to accelerate and scale creative production. (Anti-AI mindset is a major red flag ).
• You have a bias toward execution high ownership and are highly outcome-oriented. You thrive in ambiguity and fast-moving environments completely unlike corporate bureaucracy.
• You deeply understand audience psychology and know how to build a scalable trust engine that changes consumer behavior.