Brand Supervisor

About the company

Geekhunter is hiring on behalf of our client a fast-growing FMCG company specializing in food products and consumer goods.

Job Description

Responsible for developing and executing brand strategies and marketing activities to strengthen brand awareness brand positioning customer engagement and business performance. The brand supervisor will ensure that all brand communication and marketing activities are aligned with the company's strategy and brand identity.

Key Responsibilities

• Develop and execute brand strategies and marketing plans in line with company objectives.

• Conduct market consumer and competitor analysis to identify market opportunities and consumer insights.

• Develop brand positioning messaging communication strategies and brand guidelines.

• Plan and execute marketing campaigns brand activations promotions events and other brand-building initiatives.

• Coordinate with internal teams and external agencies/vendors to execute marketing activities.

• Develop creative briefs and ensure marketing communication is aligned with the company's brand identity.

• Manage brand communication across relevant channels including digital social media offline media and promotional materials.

• Monitor campaign performance and analyze effectiveness based on agreed KPIs.

• Track brand awareness consumer engagement market trends and competitor activities.

• Work closely with Sales to develop programs that support sales growth and strengthen market presence.

• Support the development of marketing materials promotional tools POSM and other brand assets.

• Manage marketing budgets and monitor spending to ensure effective utilization.

• Prepare regular reports and presentations regarding brand performance and marketing activities.

• Identify opportunities for brand innovation collaboration and market expansion.

• Supervise coach and develop team members within the Brand function.

Job Requirements

• Minimum Bachelor's Degree (S1) in Marketing Communication Business Management or related fields.

• Minimum 1–3 years of experience in Brand Management Marketing or related positions.

• Strong understanding of brand strategy marketing communication and consumer behavior.

• Experience in planning and executing marketing campaigns and brand activations.

• Strong analytical creative and strategic thinking skills.

• Good project management and communication skills.

• Proficient in Microsoft Office especially Excel and PowerPoint.

• Experience in FMCG/Food & Beverage is highly preferred.

• Familiarity with digital marketing and social media platforms.

• Able to work collaboratively with Sales Product and other cross-functional teams.

Benefits

• THR and BPJS

• 12 days of annual leave

• Annual Bonus

Required Skills:

Strong understanding of brand strategy marketing communication and consumer behavior. Experience in planning and executing marketing campaigns and brand activations. Strong analytical creative and strategic thinking skills. Good project management and communication skills. Proficient in Microsoft Office especially Excel and PowerPoint. Experience in FMCG/Food & Beverage is highly preferred. Familiarity with digital marketing and social media platforms. Able to work collaboratively with Sales Product and other cross-functional teams