Associate Partner Data & Analytics

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

Overview

This planning role is responsible for developing audience architecture by sub-brand leveraging first-party (1P known and unknown) second-party (2P) and third-party (3P) data to inform strategic the role includes briefing teams on messaging requirements for content development. This role oversees audience execution for media buying and optimization based on performance. It also requires the ability to work within Customer Data Platforms (CDP) such as Salesforce (SFDC) platform audience understanding and audience setup.

Key Responsibilities

1. Audience Strategy & Planning

• Develop audience insights audience size and audience segmentation to support growth strategies.
• Keep clients informed about industry trends and changes affecting audience strategies.
• Identify data gaps and requirements to enhance client deliverables.
• Leverage WM GroupM WPP partners and data-driven capabilities to uncover additional opportunities for organic growth and pilot testing.
• Evaluate and select the most relevant data sources (e.g. survey-based behavioral intent passion points triggers motivations transactional psychographic location-based) and technology partners (identity CRM CDP data-driven solutions).

2. Audience Deployment

• Build and activate audiences across various platforms.
• Develop a test-and-learn agenda in collaboration with planning investment and activation teams.
• Monitor and analyze campaign performance data to generate insights and recommend optimizations for audience targeting and activation.
• Work cross-functionally with creative activation and analytics teams to ensure audience strategies align with overall campaign goals.

3. First-Party Data Strategy

• Develop and execute a first-party data acquisition strategy evaluating the clients data landscape and identifying opportunities with key stakeholders (clients and agency teams).
• Lead the creation of audience strategies for retention acquisition and opportunistic white spaces to drive growth.
• Develop hypotheses use cases and roadmaps to future-proof business strategies in response to potential changes such as the deprecation of third-party cookies or other tracking shifts.

Must Haves

• 5 to 8 years of experience in audience and data strategy within marketing and/or media.
• Hands-on experience with third-party audience research tools and platform audience setup.
• In-depth knowledge of digital data technologies and partners including:
  • First party and third-party data
  • Data lakes
  • Data clean rooms
  • Identity solutions
  • CDP
  • CRM
• Proven experience in advanced audience analytics segmentation and targeting to drive measurable campaign performance.
• Strong analytical critical thinking and problem-solving skills.
• Ability to think strategically and execute effectively.

• Ability to think strategically and execute effectively.

Requirements

• Bachelors degree in marketing Advertising Economics Computer Science Information Systems Business Analytics or a related field (or equivalent professional experience).
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced deadline-driven environment.
• Growth mindset with curiosity and enthusiasm for learning.
• Strong sense of accountability and ownership.
• Highly collaborative with a partnership mindset.

Please read our Privacy Noticefor more information on how we process the information you provide.