Content Strategy & Planning

• Develop monthly YouTube content calendar aligned with business goals.
  
• Create content for:
  
• Solar education
  
• Product launches
  
• Customer success stories
  
• Dealer interviews
  
• Installation videos
  
• Factory tours
  
• Solar business opportunities
  
• Tech comparisons
  
• Industry trends
  
• Shorts/Reels
  
• Research trending solar and energy topics on YouTube.
  

Video Creation

• Shoot high-quality videos for YouTube and social media.
  
• Present videos confidently in Hindi and basic English.
  
• Explain technical solar concepts in simple language.
  
• Create engaging hooks and storytelling formats.
  

Editing & Publishing

• Edit videos with thumbnails captions transitions and music.
  
• Upload videos with SEO-friendly titles tags and descriptions.
  
• Optimize content for views watch time and subscriber growth.
  

Brand Awareness Activities

• Build Loom Solars brand identity through consistent content.
  
• Increase subscriber base and audience engagement.
  
• Create viral and informative short-form content.
  
• Collaborate with influencers dealers electricians and installers.
  

Lead Generation Support

• Add CTA for dealer inquiries rooftop solar leads and franchise opportunities.
  
• Coordinate with CRM and sales teams for lead tracking.
  

Performance Monitoring

• Track YouTube analytics:
  
• Views
  
• Watch time
  
• Subscribers
  
• Engagement rate
  
• Leads generated
  
• Share weekly and monthly performance reports.
  

Key KPIs

• Monthly subscriber growth
  
• Total video views
  
• Watch time hours
  
• Engagement rate
  
• Leads generated from YouTube
  
• Viral video count
  
• Shorts performance
  
• Dealer inquiries generated
  
• Customer acquisition contribution
  

Required Skills

• Strong camera presence and communication skills
  
• Video shooting and editing skills
  
• Knowledge of YouTube SEO
  
• Understanding of solar products and industry
  
• Creativity and storytelling ability
  
• Knowledge of:
  
• Adobe Premiere Pro
  
• Final Cut Pro
  
• Canva
  
• CapCut
  
• YouTube Studio
  
• Social media marketing knowledge
  

Preferred Candidate Profile

• 25 years experience in YouTube content creation
  
• Experience in tech solar electrical or consumer durable industry preferred
  
• Hindi-speaking presenter preferred
  
• Portfolio of YouTube channel or viral videos required
  

Educational Qualification

• Graduate in Marketing Mass Communication Journalism Media or related field
  
• Relevant certifications in video editing or digital marketing preferred
  

Requirements

Required Skills

• Strong camera presence and communication skills
  
• Video shooting and editing skills
  
• Knowledge of YouTube SEO
  
• Understanding of solar products and industry
  
• Creativity and storytelling ability
  
• Knowledge of:
  
• Adobe Premiere Pro
  
• Final Cut Pro
  
• Canva
  
• CapCut
  
• YouTube Studio
  
• Social media marketing knowledge
  

Benefits

1. Freedom : We allow you freedom to follow your passion

2. Opportunity to work with Indias fastest growing SMB Company

3. Regular Training of Professional Skills such as Leadership Problem Solving and Product offerings.

4. Multifold chances increase to build the career in Solar Energy Sector

5. Exponential Growth in Salary and other remuneration

6. Great learning curve and hand on experience with leadership team about solar in future