VP Head of Marketing

VP / Head of Marketing

Location: London UK/Gurgaon India

Type: Full-Time

Experience: 811 years (Marketing PR Communications B2B)

About Varaha

Varaha is the largest carbon removal developer in Asia working with more than 200000 smallholder farmers. Trusted by brands like Google and Microsoft we combine an exceptional team with deeply impactful work. Through regenerative agriculture afforestation and biochar our projects remove carbon while simultaneously restoring soils protecting biodiversity and improving livelihoods far beyond our project boundaries. We are a profitable rapidly growing company backed by premier global private equity and top-tier venture capital. Our roots are in India and our impact is global.

The Opportunity

Varaha has established strong market traction profitability and partnerships with leading global technology companies through a highly focused relationship led growth strategy. We are now seeking a VP / Head of Marketing to join our leadership team and build our marketing organization from the ground up as our first dedicated marketing hire.

This role presents a unique platform for a strategic builder to formalize and scale our marketing efforts. Leveraging our existing momentum and strong market fundamentals you will architect a powerful global narrative accelerate pipeline growth for enterprise accounts and solidify Varaha as the undisputed category leader in carbon removal. You will oversee the entire marketing stack including account based marketing field events PR and communications and partner enablement.

Reporting to: CEO & CCO

Key Responsibilities

Brand & Communications Leadership

• Define and lead Varahas global brand narrative as a highly trusted market leader.

• Position Varaha as a pioneer in climate tech and high integrity carbon markets.

• Build and execute a global PR strategy and secure tier 1 international media coverage.

• Translate complex topics (soil health carbon removal science climate finance) into compelling storytelling.

Enterprise ABM & Partner Marketing

• Develop and execute highly targeted Account Based Marketing (ABM) strategies for a concentrated universe of high value enterprise carbon buyers.

• Build structured co marketing programs and enablement kits for key channel partners to reliably generate qualified introductions and scale revenue.

• Provide executive communications support stakeholder mapping and deal stage content to accelerate pipeline and conversions.

Product Marketing & Content Strategy

• Oversee the creation of a crisp scientifically disciplined narrative architecture across all our carbon removal project types.

• Manage the creation of high quality decks videos one pagers and branded assets.

• Ensure website and digital properties reflect credibility transparency and portfolio strength.

Field Marketing & Ecosystem Presence

• Develop a strategic conference plan and secure speaking opportunities for founders.

• Plan global webinars roundtables and curated investor and buyer events to generate executive conversations.

• Represent Varaha authentically in climate and sustainability forums.

Team & Leadership

• Build and mentor a high performance marketing team.

• Manage agencies consultants and creative partners.

• Act as a strong strategic partner who collaborates tightly with sales science policy legal and delivery teams.

• Create a culture of creativity ownership and accountability.

Qualifications

• 8 years in marketing PR or communications with 4 years in senior leadership.

• Experience in startups or high-growth environments (climate-tech a strong plus).

• Proven experience building enterprise demand in a targeted named account universe focusing on ABM and field marketing.

• Exceptional storyteller with the ability to simplify complex technical narratives.

• Demonstrated ability to market an intangible high trust product in regulated risk heavy or assurance driven categories.

• Strong media relationships and track record of securing high impact coverage.

• Entrepreneurial resourceful and execution-focused.

• Direct experience in carbon markets MRV registries or adjacent climate infrastructure is highly preferred.

Why This Role Matters

Marketing in the carbon space is too often associated with empty promises. We rely on hard science delivery and profitability. Your mandate is to cut through the industry noise and build a brand anchored entirely in evidence. You have the rare opportunity to take a quietly successful company and turn it into the undisputed global leader in carbon removal.

Required Skills:

marketing strategy brand positioning corporate communications public relations media relations storytelling account based marketing b2b marketing enterprise marketing demand generation lead generation partner marketing field marketing event marketing product marketing content strategy digital marketing campaign management marketing analytics crm tools salesforce hubspot marketing automation go to market strategy stakeholder management executive communication team leadership