VP Corporate Communications

About 1Lattice:

1Lattice is a 360-degree business decision support partner with a tech-enabled services stack of data people network and custom research. Powered by advanced tech tools and unique data-gathering approaches 1Lattice is an integrated product suite to make decisions smartly right from Inputs to Validation to Execution to Measurement. 1Lattice works with clients and partners globally helping clients solve a wide variety of organizational and business challenges through actionable research-led insights.

About the role:

To drive 1 Lattices future success and elevate its brand profitability we are seeking aVP- Corporate Communications to lead strategic direction through 360-degree integrated marketing communications and associated marketing programs. This role will focus on three key areas: Brand Marketing Vertical Marketing and Employer Branding.

1. Brand Marketing

• Purpose: Build and enhance the 1Lattice brand globally ensuring consistent positioning across channels and markets.
• Responsibilities:
• Develop and implement a robust brand marketing strategy covering content marketing digital marketing PR social media events and collaborations.
• Build and leverage strong relationships with leading business and digital media platforms such as ET (The Economic Times) and Times Internet along with other relevant industry publications to drive thought leadership research-led narratives executive visibility and strategic brand positioning for 1Lattice.
• Drive the creation of high-quality content (articles reports press releases blogs) for distribution through multiple channels including top-tier business technology and public sector publications.
• Website Management and Optimization: Oversee the company websites design content and performance ensuring it remains up-to-date user-friendly and aligned with brand standards while optimizing for SEO and lead generation
• Strengthen relationships with media influencers associations and policymakers to enhance brand visibility and credibility.
• Lead crisis communications strategies and ensure preparedness for handling sensitive issues.
• Partner with design and content teams to ensure consistent storytelling that resonates with stakeholders.
• Budget Planning and Allocation: Develop and manage annual marketing budgets by aligning spending with business objectives ensuring optimal allocation across campaigns channels and initiatives to maximize ROI.
• Tracking and Optimization: Monitor budget utilization through regular reporting and analysis identifying cost-saving opportunities and reallocating resources to high-performing activities to drive efficiency and effectiveness.

2. Vertical Marketing

• Purpose: Position 1Lattice as a thought leader across research startup and legacy sectors while driving measurable growth for its verticals.
• Responsibilities:
• Collaborate with vertical heads to develop and execute marketing strategies tailored to their specific domains.
• Curate and promote thought leadership content including by-lined articles trend reports and white papers.
• Drive sales enablement initiatives including CRM programs client events and strategic prospect engagement activities.
• Analyze customer and channel insights to refine segmentation and achieve omni-channel growth for the firm.
• Represent 1Lattice at industry events key meetings and discussions to build authority on trending topics.

3. Employer Branding

• Purpose: Strengthen 1Lattices positioning as an employer of choice through impactful storytelling and internal engagement.
• Responsibilities:
• Collaborate with HR to implement strategies that reflect 1 Lattices values and culture ensuring alignment with the companys mission and vision.
• Drive internal communications to build a sense of community and shared purpose across the organization.
• Lead initiatives that highlight 1 Lattices commitment to diversity inclusion and employee well-being.
• Develop campaigns showcasing employee success stories culture initiatives and 1Lattices impact on global and national issues.
• Partner with leadership to represent 1 Lattices culture and work environment in external forums and media.

4. Leadership and Team Management

• Lead a team of 3-4 members across Content and Online Media PR and Brand Marketing Design and MIS.
• Foster a culture of collaboration creativity and productivity ensuring team members thrive in a supportive and inspiring environment.
• Work closely with global leadership including Managing Partners and CXOs to ensure alignment of communications strategies with business objectives.

Preferred Qualifications

• Extensive experience in corporate communications (preferably in B2B/enterprise businesses).
• Proven track record in media relations content marketing event management and content development.
• Strong ability to manage crises engage with government and policy stakeholders and align global messaging.
• Superior judgment communication skills and strategic thinking.
• Background in media public relations or market research is a plus.
• Interest and willingness to travel as required.