Vice President, Entertainment & Sports

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the Role: We are looking for an individual who excels at driving growth and fostering innovation. As the recognized expert in social media practices you will profoundly influence client execution and long term creative plans related to social content and influencers from content types and formats to KPIs and post-campaign analysis. You will pioneer innovations and create strategic roadmaps for clients in social digital and Gen-AI creative spaces (e.g. annual plans ROI planning collabs & social commerce) then identify and assemble the right implementation teams (in-house WPP group or external) to ensure strategies land effectively and are continuously optimized. The ideal candidate is a proactive problem-solver a natural connector who can speak about creative work with clients and to creatives in their own language and a passionate advocate for leveraging culture community data and creativity to transform brands.

Key Responsibilities:

• Market Immersion & Trend Monitoring: Stay fully immersed in brand stories audience understanding cultural contexts and best-in-class campaigns globally. Continuously monitor emerging social creative and influencer marketing trends and tools to inform strategy.
• Strategic Roadmap Development: Translate market insight into innovative actionable roadmaps for brands by aligning social content and influencer marketing recommendations directly with client marketing goals.
• Senior Client & Stakeholder Management: Cultivate robust relationships with senior client teams acting as a trusted advisor recognized for expertise in organic social digital creative and Generative AI Creative.
• Gen-AI Creative at Scale: Actively deploy and champion Generative AI tools and workflows (e.g. AI image/video generation automated content adaptation) to drive creative scale and efficiency for clients - not just advocate but demonstrate hands-on fluency in applying it to real briefs.
• Strategic Upselling & Cross-selling: Proactively identify opportunities to upsell and cross-sell WPP Medias services: Creative Services Social Film Production Adaptations Automation Social Listening and Campaign Measurement.
• Team Development: Mentor and inspire a rotating group of 1-2 executives/managers each quarter fostering collaboration excellence and continuous growth while supporting team morale and engagement.
• WPP Network Navigation & In-housing: Strategically navigate the WPP ecosystem facilitating seamless collaboration and in-housing initiatives between WPP agencies (e.g. WPP Production VML Ogilvy) to deliver integrated client solutions.

Required Qualifications:

• 7-9 years of experience in a social and/or digital creative environments.
• A strong portfolio demonstrating innovative digital and social creative campaigns.
• Experience presenting to and building trust with senior marketing stakeholders.
• Experience with business development for creative businesses and driving revenue growth through upselling and cross-selling.
• Strong strategic and analytical thinking with a data-driven approach to creative solutions and campaign measurement.
• Prior experience mentoring or managing junior team members.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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