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Vice President – Digital Marketing

Job Location:

Navi Mumbai - India

Monthly Salary: Not provided by the employer

Posted: 25 August 2026 (15 days ago)

Application Deadline: 22 November 2026

Vacancies: 1 Vacancy

Key Responsibilities:

Strategic Leadership:
Define and lead end-to-end digital marketing strategy aligned with business goals.
Lead digital transformation initiatives focused on customer acquisition and retention.
Performance Marketing & ROI:
Oversee paid campaigns across Google Ads Meta LinkedIn programmatic platforms.
Optimize customer acquisition costs (CAC) lifetime value (LTV) and conversion funnels.
Brand and Content Strategy:
Enhance digital brand visibility and positioning in a competitive broking space.
Supervise creation of high-impact content SEO/SEM strategies and influencer engagement.
MarTech & Automation:
Leverage tools like CRM marketing automation (e.g. Leasquared Salesforce) and analytics platforms for personalized and scalable marketing.
Implement robust data analytics and attribution models for informed decision-making.
Team Leadership & Collaboration:
Lead and mentor a cross-functional marketing team (content performance design analytics).
Collaborate with product sales compliance and tech teams for campaign success.
Customer Experience & Retention:
Use analytics and customer insights to improve onboarding retention and upsell journeys.
Drive app engagement and website conversions through UX and personalization.

Key Requirements:

15 years of experience in digital marketing preferably in financial services or fintech.
Proven leadership in building and executing high-performing digital campaigns.
Strong knowledge of trading platforms investor behavior and regulatory norms (SEBI).
Expertise in tools like Google Analytics Tag Manager marketing CRMs and paid media platforms.
Experience managing large budgets and performance KPIs.
Exceptional communication analytical and stakeholder management skills.

Preferred Qualifications: