Vice President, Client Services, India

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role: Platform Innovation Emerging Tech & Gaming
Team: Content & Culture
Reporting into: Content lead

Role Purpose: Lead the end-to-end process of designing executing analysing and scaling creative experiments across the emerging tech gaming and platform innovation agenda for HUL brands that enables breakthrough content experiences richer storytelling stronger engagement and measurable business impact.

Key Responsibilities

1. Emerging Tech Innovation and Problem Solving

• Reframe brand category and business challenges through a tech-led innovation lens and identify where technology can unlock speed scale personalisation participation experience measurability or commerce.
• Connect tech choices to brand truth audience behaviour culture commerce and business outcomes.
• Lead innovation across AI AR VR interactive content automation mobile-tech immersive experiences social destinations web/app-based platforms and other emerging technologies.
• Build sustainable experience engines that can support both tactical campaigns and longer-term platforms or IPs.
• Develop tech-enabled destinations across content creation content optimisation community participation commerce shoppability and online-offline integrations.
• Assess feasibility operating logic partner capability scalability cost and execution complexity for every tech-led idea.

1. Platform Innovation and Creative Experimentation

• Develop and champion a quarterly test-and-learn roadmap for creative innovation esp with digital media and non-media platforms.
• Identify and prioritise platform-led innovation opportunities across but not limited to Meta Google Snap JioStar Pinterest ShareChat Spotify Gaming networks and other emerging digital partners.
• Drive experiments across ad formats content strategies interactive user journeys creator-led formats platform-native storytelling and new engagement mechanics that improve creative effectiveness engagement and campaign performance.
• Translate successful experiments into scalable BAU solutions playbooks and reusable frameworks.

1. Gaming Esports and Interactive Communities

• Build gaming-led brand solutions across esports mobile gaming casual gaming streaming creators tournaments communities and interactive experiences.
• Develop strong gaming formats across in-game integrations playable ads branded environments creator streams out-of-game content community challenges live tournaments campus activations AR AI and interactive pilots.
• Lead large-scale gaming events esports associations and brand-owned gaming IPs from opportunity mapping to execution.
• Ensure gaming solutions are strategically sharp brand-safe executable measurable and commercially viable.

What Were Looking For

• 10 years of experience across emerging tech platform innovation gaming esports digital platforms brand partnerships media content entertainment creator economy or youth culture marketing.
• Deep understanding of digital platforms platform betas ad innovation interactive formats content experimentation and emerging consumer behaviours.
• Ability to connect technology platform behaviour gaming culture and brand strategy into sharp consumer-facing ideas.
• Proven ability to build and execute large-scale partnerships IPs events experiments platform-first campaigns or integrated brand solutions.
• Strong network across platforms publishers gaming partners right holders tournament organisers creators streamers production partners tech partners and communities.
• Commercially sharp with strong negotiation partner evaluation budget ownership and cost-efficiency skills.
• Comfortable working across ambiguity rapid experimentation multiple stakeholders and evolving technologies.
• Strong storytelling ability to turn experiments into case studies internal learnings and scalable brand playbooks.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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