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Trade Marketing Executive

Job Location:

Vijayawada - India

Monthly Salary: Not provided by the employer

Experience Required: 3-6years

Posted: 19 August 2026 (29 days ago)

Application Deadline: 16 November 2026

Vacancies: 1 Vacancy

Key Result Areas

Trade Marketing Strategy Execution Implement and drive regional trade marketing plans effectively to support business growth.
Sales Growth Contribution Enhance product visibility and drive promotions to achieve targeted sales growth.
Retailer & Distributor Engagement Strengthen relationships with trade partners to improve brand presence and trade participation.
Merchandising & POSM Deployment Ensure proper placement and utilization of POS materials to maximize impact.
Market Analysis & Competitive Insights Monitor market trendscompetitor activities and consumer preferences to refine strategies.
Budget Utilization & ROI Optimize trade marketing spend and assess the return on investment for promotional activities.
Cross-functional Collaboration Work closely with sales marketing and distribution teams to align trade initiatives with business goals.
Compliance & Process Adherence Ensure all trade marketing activities adhere to company policies and regulatory guidelines.

Requirements

3-5 years of experience in trade marketing sales or retail marketing preferably in the FMCG or dairy industry.
Strong understanding of regional trade dynamics retailer behavior and channel marketing strategies.
Excellent analytical skills with proficiency in data interpretation and reporting.
Strong communication negotiation and relationship management skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Proficiency in Microsoft Office (Excel PowerPoint Word)
Willingness to travel frequently within the assigned region.
Experience of working closely with Sales & Marketing Team