Team Lead Digital Brand Advocate
Job Summary
Innovate in Bengaluru
This position is based at our on-site office in Bengaluru. Lowes offers an ultramodern work environment complete with cutting-edge technology collaborative workspaces an on-site gym and clinic and other perks to enhance your work experience.
About Lowes
Lowes Companies Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 19 million customer transactions a week in the United States and Canada. With fiscal year 2021 sales of over $96 billion Lowes and its related businesses operate or service nearly 2200 home improvement and hardware stores and employ over 300000 associates. Based in Mooresville N.C. Lowes supports the communities it serves through programs focused on creating safe affordable housing and helping to develop the next generation of skilled trade experts. For more information visit
Lowes India
Lowes India employs over 3600 associates across technology analytics merchandising supply chain marketing finance and accounting product management and shared services leveraging new technologies and finding innovative methods to ensure Lowes has a competitive edge in its key markets.
About the Team
We help drive a brand-specific best-in-class online experience partnering with strategic supplies and merchants to improve the brands online conversion through the use of KPIs to optimize opportunities in assortment content promotions and inventory.
Job Summary:
The Team Lead will work with cross-functional partners to optimize brand focused online customer experiences on . She/he will build strong business relationships with various stakeholders to analyze and improve online sales traffic and conversion through identifying and improving product assortment online content promotions inventory and returns. The team lead will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. She/he will support team members with brand specific insight reporting as requested. She/he will also be responsible for understanding customer behavior executing strategic plans and supporting presentations with supplier and merchandising partners to gain alignment on planned initiatives. S/he will support Omni-Channel retail strategies and partner with cross-functional teams to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth. Lead inspire and develop their brand team.
Roles & Responsibilities:
Inspire and motivate team members to achieve their goals and foster a positive work environment.
Plan execute and oversee team projects ensuring the tasks are completed on time and within scope.
Identify and address training and development needs within the team.
Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
Leverage inputs from CSAT reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
Act as a subject matter expert for the supported brand(s) assortment and strategy
Key point of contact for issues pertaining to online SKU presentation and brand performance
Build and lead presentations with internal and external stakeholders that support strategic plans and analyze execution
Provide accurate reporting and insights across the digital channel related to content product information assortment and competitive gaps/opportunities
Effectively improve conversion and basket size by leveraging data to optimize cross-sell up-sell and bundling strategies
Create project plans and align with cross-functional teams to drive execution
Analyze competitive data to provide SKU and pricing optimization recommendations
Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
Work closely with content management to both optimize premium content for assigned brand(s) as well as prioritize execution to maximize returns
Analyze sales and distribution of direct to consumer products to provide insights and recommendations for core and regional merchants
Act as a subject matter expert for new team members driving onboarding and training content
- Years of Experience:
6 years experience inOnline/Retail Merchandising Data Analytics Digital Marketing or Vendor Management
Education Qualification & Certifications (optional)
Required Minimum Qualifications:
Skill Set Required
Primary Skills (must have)
- Online retail experience/understanding of basic online KPIs
- Experience in vendor management systems data analysis digital marketing ecommerce and merchandising
- Technical aptitude and agility to learn database systems and web-based platforms (i.e. Adobe Google analytics Power BI)
- Team/people management experience
- Well-developed and professional presentation and communication skills
- Ability to maintain composure and productivity in a dynamic environment
- Ability to approach problems systematically researching all alternatives and making appropriate recommendations
- Proven track record of taking ownership and driving results: self-starter and self-directed
- Proficient in Excel and PowerPoint
- Strong execution skills and able to drive operational excellence
- Ability to connect the dots and leverage systems like Inventory Management Order Management Customer Feedback Pricing and Promotion execution etc. after understanding their usage
- A positive attitude and extreme attention to detail
Secondary Skills (desired)
- Proven experience with major consumer brands and how to support growth/differentiate them in the digital space
- Experience with Google analytics and Adobe products
- Web Analytics
- Advanced Excel
- Power BI/ Tableau
Lowes is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.
Required Experience:
Manager
About Company
Shop tools, appliances, building supplies, carpet, bathroom, lighting and more. Pros can take advantage of Pro offers, credit and business resources.