Storyteller – Brand & Content

About the Role

At Loom Solar we believe people dont buy solar panelsthey buy freedom from electricity

bills energy independence and a better future for their family.

We are looking for a Storyteller who can turn complex solar technology into simple

emotional and engaging stories that millions of people want to watch share and remember.

This person will become the voice of Loom Solar across YouTube Instagram LinkedIn X

podcasts and other digital platforms.

The ideal candidate understands how to combine psychology business filmmaking and

storytelling to build Indias most loved home energy brand.

Mission

Build Loom Solar into Indias most trusted home energy brand by creating stories that

educate inspire and influence millions of homeowners dealers distributors installers and

entrepreneurs.

Key Responsibilities

1. Build Brand Stories

Create compelling stories around customers dealers distributors and installers.

Turn real customer experiences into viral content.

Simplify technical concepts into relatable stories.

Develop a consistent Loom Solar brand narrative.2. Content Strategy

Create storytelling content for:

o YouTube

o Instagram Reels

o LinkedIn

o Facebook

o X

o Podcasts

o Website

o Email campaigns

Plan a monthly storytelling calendar aligned with product launches and campaigns.

3. Founder Storytelling

Write speeches interviews podcasts and social posts for the founder.

Identify founder experiences that inspire entrepreneurs and customers.

Build the founder into a thought leader in renewable energy.

4. Customer Storytelling

Develop stories such as:

Family saves 50000 annually with solar.

Village becomes energy independent.

Dealer grows from 10 lakh to 5 crore.

Installer transforms his livelihood.

Homeowner achieves uninterrupted power backup.

5. Script Writing

Write scripts for:

Product launch videos

Documentary-style films

Customer testimonials

Dealer success stories

Recruitment videos

Employer branding

Sales campaigns

Training content

6. Research

Study: Viral storytelling trends

Consumer psychology

Renewable energy market

Competitor campaigns

Indian cultural insights

Audience behavior across digital platforms

7. Collaboration

Work closely with:

Video production

Design

Sales

Product team

Dealer network

Customer support

Founder

Performance marketing

Key Deliverables

Every month:

2030 short-form story videos

48 YouTube story videos

10 customer success stories

5 dealer success stories

4 founder videos

8 LinkedIn storytelling posts

2 documentary-style brand films

Story bank with 100 customer and dealer narratives

Storytelling

Emotional storytelling

Narrative building

Story structure

Character development

Script writing Brand storytelling

Marketing

Consumer psychology

Branding

Digital marketing

Content strategy

Social media growth

Personal branding

Creative

Copywriting

Interviewing

Creative thinking

Visual storytelling

Documentary thinking

Tools

ChatGPT

Notion

Google Workspace

Canva

Adobe Premiere (basic understanding)

CapCut

AI video tools (Runway Veo etc.)

What we offer

Freedom : We allow you freedom to follow your passion

Opportunity to work with Indias fastest growing SMB Company

Regular Training of Professional Skills such as Leadership Problem Solving and Product

offerings.

Multifold chances increase to build the career in Solar Energy Sector

Exponential Growth in Salary and other remuneration

Great learning curve and hand on experience with leadership team about solar in future