Sr. Social Marketing Officer

JOB DESCRIPTION

Role

Social Media & Content Manager

Role Code

TBD

Operating Company

Delfrez (Suguna Foods Pvt Ltd)

Reporting in – who does this position report to

Head of Marketing

Direct Reportees – Positions that report to this role directly

TBD

Key Responsibilities

As Delfrez scales the brand's digital presence and consumer engagement need dedicated specialist ownership. This role builds and protects the brand's digital footprint through strategic content community engagement and reputation management ensuring every consumer touchpoint online strengthens trust and advocacy for Delfrez.

1. Content Strategy & Planning: Develop and manage the social media content calendar aligned with brand and business objectives.

2. Social Media Campaign Management: Plan and execute digital campaigns to support product launches promotions and brand initiatives.

3. Digital Content Management: Manage the brand's website blogs and digital content assets; ensure content remains relevant consistent and optimized.

4. Community Engagement: Build and nurture an active online community through timely consumer interactions; strengthen engagement and brand affinity.

5. Online Reputation Management: Monitor consumer feedback and brand sentiment across digital platforms; ensure timely resolution and issue escalation.

6. Social Listening & Consumer Insights: Monitor social conversations consumer trends and competitor activities; generate insights to strengthen digital strategies.

7. Influencer & Advocacy Programs: Manage influencer collaborations and user-generated content initiatives; drive authentic brand advocacy and consumer trust.

8. Content Creation & Brand Storytelling: Create compelling digital content that reinforces the brand's positioning and engages target audiences.

9. Digital Performance & Optimization: Track campaign performance and content effectiveness; optimize digital initiatives using data-driven insights.

Key Working Relationships

Internal

External

• Brand & Marketing Team

• Digital & Creative Agencies

• Sales Team

• Influencers & Content Creators

• Media & PR Agencies

Knowledge/ Experience/ Skills/ Personal attributes

• 3–6 years of experience in social media management digital content or brand communications ideally with exposure to FMCG D2C or e-commerce. Candidates worked with similar client profiles from agency side is also preferred.

• Strong working knowledge of social media platforms algorithms and evolving digital content trends

• Excellent storytelling copywriting and content creation skills across formats

• Ability to plan and manage a content calendar across multiple platforms and campaigns in parallel

• Strong analytical mindset to interpret digital performance data and translate it into action

• Experience running influencer collaborations and community/advocacy programs

• Comfortable coordinating directly with creative and digital agencies as well as internal brand teams

• High attention to detail — brand consistency tone of voice and reputation risk cannot be compromised

• Ability to manage multiple campaigns and content streams in parallel against tight timelines

• Proficient in Meta Business Suite GA4 & Looker Studio Social Listening Tools (Sprinklr/Brandwatch) Social Scheduling Tools (Hootsuite/Buffer) AI Content Tools (ChatGPT Gemini Adobe Firefly) WordPress/CMS and Canva & Adobe Creative Suite

Education Qualification

Essential

Bachelor's degree in Marketing Mass Communication Digital Media Communications or a related field

Desirable

MBA/PG in Marketing Digital Marketing Communications or Digital Media; portfolio demonstrating social media content creation and digital campaign work with evidence of brand engagement and measurable outcomes preferred over concept-only work