Market research manager with an experience in different projects such as BHT Concept test Product test campaign effectiveness pricing strategy U&A and ad-hoc research studies. Worked across multiple industries.
Job Description:
Experience
1015 Years of professional experience in Market Research with expertise in research design project management execution analysis and client reporting.
Job Summary
We are looking for an experienced Senior Market Research Professional to lead end-to-end quantitative research projects. The role involves managing the complete research lifecyclefrom proposal development and research design to data analysis insight generation and client presentations. The ideal candidate should possess strong analytical capabilities excellent stakeholder management skills and the ability to translate complex data into actionable business insights.
Key Skills
Quantitative Market Research
Proposal Writing & Research Design
Questionnaire Development
Sampling & Analysis Planning
Data Analysis using SPSS Q and DisplayR
Advanced Statistical Techniques:
Conjoint Analysis
MaxDiff Analysis
Driver Analysis
Segmentation
Multiple Linear Regression
Data Cleaning & Data Processing
Report Development & Insight Generation
Data Storytelling & Client Presentations
Project & Stakeholder Management
Key Responsibilities
Define research objectives and develop research proposals.
Design quantitative research methodologies and questionnaires.
Develop sampling plans and coordinate with fieldwork partners.
Manage end-to-end research projects ensuring timely delivery and quality.
Collaborate with clients and internal stakeholders to achieve project objectives.
Support and oversee data collection validation and analysis.
Interpret research findings and deliver actionable insights through reports and presentations.
Manage project budgets and ensure efficient resource utilization.
Build and maintain strong client relationships to drive repeat business.
Ensure adherence to project timelines quality standards and client expectations.
Requirements
Bachelors or Postgraduate degree in a relevant discipline.
1015 years of experience in market research including project management research design execution analysis and reporting.
Strong expertise in quantitative research methodologies (qualitative research exposure is an advantage).
Hands-on experience with SPSS Q and DisplayR.
Strong knowledge of advanced statistical techniques including Conjoint MaxDiff Segmentation Driver Analysis and Regression.
Excellent analytical presentation communication and storytelling skills.
Experience managing global research projects across North America Europe and Asia.
Industry experience across one or more sectors such as FMCG Healthcare Automotive Telecom IT Financial Services Energy and Public Sector.
Proven ability to independently manage projects from proposal through final client presentation.
Strong problem-solving multitasking and stakeholder management capabilities with high attention to detail.
Location:
DGS India - Mumbai - Thane Ashar IT Park
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
Required Experience:
Manager
Market research manager with an experience in different projects such as BHT Concept test Product test campaign effectiveness pricing strategy U&A and ad-hoc research studies. Worked across multiple industries.Job Description:Experience1015 Years of professional experience in Market Research with ex...
Market research manager with an experience in different projects such as BHT Concept test Product test campaign effectiveness pricing strategy U&A and ad-hoc research studies. Worked across multiple industries.
Job Description:
Experience
1015 Years of professional experience in Market Research with expertise in research design project management execution analysis and client reporting.
Job Summary
We are looking for an experienced Senior Market Research Professional to lead end-to-end quantitative research projects. The role involves managing the complete research lifecyclefrom proposal development and research design to data analysis insight generation and client presentations. The ideal candidate should possess strong analytical capabilities excellent stakeholder management skills and the ability to translate complex data into actionable business insights.
Key Skills
Quantitative Market Research
Proposal Writing & Research Design
Questionnaire Development
Sampling & Analysis Planning
Data Analysis using SPSS Q and DisplayR
Advanced Statistical Techniques:
Conjoint Analysis
MaxDiff Analysis
Driver Analysis
Segmentation
Multiple Linear Regression
Data Cleaning & Data Processing
Report Development & Insight Generation
Data Storytelling & Client Presentations
Project & Stakeholder Management
Key Responsibilities
Define research objectives and develop research proposals.
Design quantitative research methodologies and questionnaires.
Develop sampling plans and coordinate with fieldwork partners.
Manage end-to-end research projects ensuring timely delivery and quality.
Collaborate with clients and internal stakeholders to achieve project objectives.
Support and oversee data collection validation and analysis.
Interpret research findings and deliver actionable insights through reports and presentations.
Manage project budgets and ensure efficient resource utilization.
Build and maintain strong client relationships to drive repeat business.
Ensure adherence to project timelines quality standards and client expectations.
Requirements
Bachelors or Postgraduate degree in a relevant discipline.
1015 years of experience in market research including project management research design execution analysis and reporting.
Strong expertise in quantitative research methodologies (qualitative research exposure is an advantage).
Hands-on experience with SPSS Q and DisplayR.
Strong knowledge of advanced statistical techniques including Conjoint MaxDiff Segmentation Driver Analysis and Regression.
Excellent analytical presentation communication and storytelling skills.
Experience managing global research projects across North America Europe and Asia.
Industry experience across one or more sectors such as FMCG Healthcare Automotive Telecom IT Financial Services Energy and Public Sector.
Proven ability to independently manage projects from proposal through final client presentation.
Strong problem-solving multitasking and stakeholder management capabilities with high attention to detail.
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.