Sr Mgr- Digital Application
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Job Summary
About our client
A leading NBFC Industry
Position Title: Senior Manager - Digital App
Department: Marketing & CRM
Experience: 8 years
Location: Chennai
ROLES AND RESPONSIBILITIES:
a) Mobile app development
- Work with the in-house development team for the app development. Liaise between the vendors and the internal stakeholders for all the UX/UI and to build new features in the app. Work on the other tool integrations (Net core AppsFlyer etc. )
b) App Marketing
- Targeted download plan via multiple channels (Organic)
- Implementation of ASO
c) Build & Manage the referral programs from the app
d) Manage app campaign strategy across products to increase leads and conversions
e) Work on a Strategy to increase App downloads App engagement for existing customers through structured campaign plan
f) Specialized skills in managing the mobile app with marketing & download campaigns from open market.
h) Build and Manage loyalty programs for existing customers
