Sr. Manager Market Research & Data Analytics

-Develop and implement comprehensive market research strategies to support business goals.

- Analyse Syndicated data to extract meaningful insights and trends and translate findings into actionable recommendations.

- Collaborate with cross-functional teams to integrate market insights into product development marketing campaigns and business strategies.

- Stay abreast of industry trends competitor activities and market dynamics to identify opportunities and threats.

- Design and conduct primary and secondary market research studies including surveys focus groups and competitive analyses.

- Connecting dots building wholistic analysis using internal external data points for data driven decision making

-Conduct digital marketing analytics and provide insights for digital marketing

-Conducting various analytics by leveraging data points i.e. Omni-Channel customer engagement To Market sales In-market sales etc.

- Social medial listening and social media monitoring

Qualifications :

- Bachelors degree in marketing Business Administration or related field; masters degree preferred.

- Min 6 Years of experience in market research in pharmaceutical industry with a proven track record of delivering actionable insights.

- Proficiency in market research methodologies data analysis tools and statistical techniques.

- Strong analytical and problem-solving skills with the ability to interpret complex data sets and translate findings into actionable recommendations.

- Excellent communication and presentation skills with the ability to convey insights effectively to diverse stakeholders.

- Proven ability to manage multiple projects simultaneously and drive results in a fast-paced environment.

Skills:

Data Visualization tools i.e. Power BI Qlik or Tableau MS-Project hands on market research tools Google web analytics etc.

Hands-on experience in dealing with platforms - like Hootsuite Brandwatch etc.

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No

Employment Type :

Full-time