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Social Media ( Kolkata )

Naukripay

Job Location:

Kolkata - India

Monthly Salary: INR 20000 - 30000

Experience Required: 1-3years

Posted: 24 June 2026 (30+ days ago)

Application Deadline: 21 September 2026

Vacancies: 1 Vacancy

Job Summary

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social media role focuses on building a brands online presence engaging with audiences and driving business goals through strategic content. Responsibilities typically include content creation community management campaign execution and performance ResponsibilitiesContent Strategy & Creation: Develop and implement social media strategies that align with business objectives. Plan content calendars write engaging captions and coordinate the production of multimedia (images short-form video carousels).Community Management: Monitor all channels to interact with followers answer inquiries and foster an active online & Reporting: Track key performance indicators (KPIs) like engagement rate follower growth and click-through rates. Use analytics tools to gauge the success of campaigns and refine & Competitor Analysis: Stay up to date with the latest platform algorithms trending audio/hashtags and competitors activities to keep the brand Execution: Plan and manage paid advertising campaigns (e.g. via Meta Business Suite or LinkedIn Ads) and collaborate with influencers to maximize Skills & QualificationsCopywriting: Excellent writing and editing skills to adapt brand messaging for platforms like Instagram LinkedIn X (formerly Twitter) and Proficiency: Familiarity with design and editing platforms like Canva or Adobe Creative Familiarity: Experience with social media management and scheduling tools such as Hootsuite Buffer Sprout Social or Mindset: Ability to interpret data and make data-driven & Empathy: Strong interpersonal skills for handling customer feedback and community relations

Required Skills:

Social Media Manager creates schedules and manages content across platforms (Instagram TikTok LinkedIn etc.) to enhance brand awareness engage audiences and drive conversions. Key duties include developing content strategies analyzing performance metrics (KPIs) running paid advertising campaigns and staying updated on digital trends. Prospects Prospects 2 Key Responsibilities Content Strategy & Creation: Planning creating and publishing high-quality engaging content (text image video) tailored for specific platforms. Account Management: Maintaining a consistent brand voice across all social media channels. Engagement & Community Management: Interacting with users responding to messages and fostering community loyalty. Analytics & Reporting: Monitoring user metrics analyzing campaign performance and adjusting strategies to optimize results. Trend Monitoring: Staying current on social media trends algorithm updates and emerging technologies. Indeed Indeed 6 Required Skills and Qualifications Platform Knowledge: Expertise in managing Facebook Instagram LinkedIn TikTok YouTube and X (Twitter). Communication: Excellent written and verbal communication skills with strong copywriting capabilities. Creative Skills: Proficiency in content creation tools (e.g. Canva video editing software). Analytical Abilities: Ability to analyze data and interpret insights for future strategies. Experience: Previous experience in marketing social media management or a related role. Indeed Indeed 5

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