Job Title: Social Media Executive

Description

We are seeking a proactive and creative Social Media Executive to develop and execute social media strategies that increase brand awareness engagement and conversions. The ideal candidate will produce compelling content manage community interactions run paid social campaigns analyze performance metrics and collaborate with marketing design and product teams to support business goals.

Responsibilities

• Develop and implement social media strategies aligned with brand objectives and target audiences.
• Create edit and publish high-quality content (copy graphics short-form video) across social platforms.
• Maintain and execute a content calendar to ensure consistent timely posting and campaign coordination.
• Manage community engagement: respond to comments and messages moderate conversations and build relationships with followers.
• Plan launch and optimize paid social campaigns to meet KPIs such as reach engagement leads and sales.
• Identify and manage influencer partnerships collaborations and user-generated content opportunities.
• Monitor social listening channels to track brand sentiment trends and competitor activity; escalate issues as needed.
• Measure and report on social performance using analytics tools; translate data into actionable insights and recommendations.
• Collaborate with design and content teams to produce on-brand creative assets and campaign materials.
• Stay current with platform updates industry trends and best practices to continually improve results.

Qualifications

• Bachelor's degree in Marketing Communications Journalism or related field (or equivalent practical experience).
• 2 years of hands-on experience in social media management content creation or paid social advertising.
• Proven portfolio of social campaigns or content that demonstrates creativity and measurable impact.
• Experience with social media advertising platforms (Facebook Ads Manager TikTok Ads etc.) and analytics tools.
• Strong written and verbal communication skills with excellent attention to brand voice and grammar.
• Comfortable working in a fast-paced environment managing multiple projects and deadlines.
• Basic understanding of SEO content distribution and audience targeting strategies.
• Familiarity with graphic and video editing tools (Canva video editors) is a plus.

Skills

Key skills expected for this role include:

• Social Media Strategy
• Content Creation
• Copywriting
• Community Management
• Paid Social Advertising
• Facebook Ads
• Instagram Marketing
• TikTok Marketing
• LinkedIn Marketing
• Twitter Marketing
• Content Calendar Management
• Social Listening
• Social Media Analytics
• Google Analytics
• Influencer Marketing
• Graphic Design
• Video Editing
• Canva
• A/B Testing
• Campaign Management
• SEO
• Social Scheduling Tools
• Creative Optimization
• Communication
• Project Management
• Time Management
• Brand Management
• Crisis Communication
• Microsoft Excel