Social Media Executive

We are seeking a Social Media Executive to join our team. You will shape and grow Drishti IASs social media presence across multiple platforms driving brand growth and engagement.

Key responsibilities

• Build and manage the digital presence of all offline centres on Instagram Facebook YouTube Shorts WhatsApp and other platforms.

• Plan and execute centrewise content calendars aligned with UPSC and State PCS exam cycles.

• Create engaging Hindi and English reels stories carousels and short videos showcasing sessions faculty tips and aspirant testimonials.

• Coordinate with centre heads and local teams to collect content plan shoots and promote events.

• Plan run and optimise citywise geotargeted paid campaigns on Meta Ads and Google Ads to generate quality leads.

• Own Google Business Profiles manage online reputation and respond to reviews comments and enquiries.

• Track report and analyse metrics such as follower growth reach leads and enrolments providing insights and recommendations.

Required qualifications

• Graduate in Marketing Mass Communication Journalism or a related field.

• 13 years of handson social media and digital marketing experience.

• Proficiency in mobile video editing (CapCut InShot VN) and design tools (Canva Photoshop).

• Experience with Meta Ads Manager Google Ads and managing Google Business Profiles.

• Excellent written and spoken Hindi and English with strong coordination skills.

Nice to have

• Experience promoting UPSC State PCS or other competitive exams.

• Basic knowledge of local SEO and familiarity with WhatsApp Business and CRM tools.

• Network with education influencers or student creators across regions.

Required Skills:

Social media strategy Content creation Video editing (CapCut InShot VN) Graphic design (Canva Photoshop) Meta Ads Manager Google Ads Analytics and reporting Bilingual communication (Hindi & English) Team coordination