Social Media Executive
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Job Summary
About Us:
ArivuPro Academy is a leading professional exam-prep institution offering programs for CA CS ACCA CMA CFA FRM and CPA. Its sister brand Arivu Skills delivers job-oriented skills training in Finance Data Science Digital Marketing and Professional Skills. Operated by Arivu Educational Consultants Pvt. Ltd. we partner with colleges universities and corporates to deliver exam preparation and employability programs.
Qualification:Bachelors degree in Marketing Mass Communication Journalism Business or a related field
Experience: 2 - 3 Years in social media marketing (EdTech/education industry preferred)
Job Location : Bengaluru
Language: Excellent written and spoken English for content creation and copywriting.
Responsibilities:
Develop and execute monthly social media content calendars and platform-specific strategies for Instagram LinkedIn YouTube Facebook X and Threads - identifying trends and content opportunities relevant to commerce and finance education to grow brand awareness engagement and leads.
Write compelling captions hooks and CTAs for all platforms and coordinate with content writers designers and video editors to publish high-quality on-brand content on schedule.
Manage day-to-day community engagement across comments DMs and audience queries building engagement through polls quizzes stories and live sessions and escalating student inquiries to the admissions team when required.
Plan and execute campaigns for course launches admissions results announcements faculty branding student success stories webinars scholarships and workshops in collaboration with the performance marketing team.
Track KPIs including reach impressions engagement rate follower growth website clicks video views and leads and prepare weekly/monthly performance reports with actionable insights.
Coordinate with video editors on reels shorts YouTube videos faculty clips and student testimonials and with designers on carousels banners thumbnails and other creatives ensuring timely delivery.
Track industry trends competitor campaigns and platform algorithm updates act quickly on viral content opportunities and collaborate cross-functionally with SEO content admissions design video and faculty teams.
Right Fit:
Strong understanding of Instagram LinkedIn Facebook YouTube X and Threads with excellent copywriting and communication skills.
Comfortable with social media analytics tools Meta Business Suite and Canva; exposure to Zoho Social or similar project-management/scheduling platforms is a plus.
Strong organised planner with a creative detail-oriented mindset.
Job Type : Full-Time
Strong understanding of Instagram LinkedIn Facebook YouTube X and Threads with excellent copywriting and communication skills.
Comfortable with social media analytics tools Meta Business Suite and Canva; exposure to Zoho Social or similar project-management/scheduling platforms is a plus.
Strong organised planner with a creative detail-oriented mindset.
Required Skills:
Strong understanding of Instagram LinkedIn Facebook YouTube X and Threads with excellent copywriting and communication skills. Comfortable with social media analytics tools Meta Business Suite and Canva; exposure to Zoho Social or similar project-management/scheduling platforms is a plus. Strong organised planner with a creative detail-oriented mindset.
