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SO (Project Lakshmi) | FMCG | Odisha
Job Location:
Monthly Salary:
Posted:
30 September 2026 (27 days ago)
Posted:
Application Deadline:
28 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Job Description Position: Sales Officer (Project Lakshmi)
Reporting To: ASM
Role
Purpose:
Responsible for driving Project Lakshmis rural business by managing NGO partnerships developing and engaging women entrepreneurs enabling their capability building driving secondary sales and ensuring effective product reach across micro-markets.
Key Responsibilities:
Develop and manage the Lakshmi network of rural women entrepreneurs across assigned micro-markets and improve village penetration.
Coordinate with NGO partners for onboarding training and activation of women entrepreneurs. Partner with the Capability/Training team to facilitate product selling and business capability-building interventions.
Build strong relationships with women entrepreneurs and support them in developing their chosen sales channel including door-to-door sales weekly Haat and Melas.
Ensure stock liquidation from NGO to women entrepreneurs and availability of products at the end-consumer level.
Drive right product assortment productivity and frequency of ordering among the women entrepreneurs.
Drive secondary sales distribution productivity and market penetration across the assigned territory.
Conduct regular business reviews with NGO partners and women entrepreneurs; identify gaps and drive corrective actions.
Track market performance stock movement and women entrepreneur productivity and provide regular reports/insights.
Identify opportunities to expand the network/sales channel and improve reach in unserved/under-served rural markets.
Identify prospects for partnerships - Corporates NGOs and Government projects for running Lakshmi Project.
Candidate Profile Requirements
Graduate (Full tine) with 4 years of experience in sales/distribution preferably in FMCG rural sales or social-sector/community-led programmes.
Prior experience working with NGOs women entrepreneurs SHGs or rural communities will be an advantage.
Strong field and geography orientation with willingness to travel extensively across rural markets.
Good stakeholder management relationship-building and execution skills.
Comfortable working with targets and distributor/partner management.
Reporting To: ASM
Role
Purpose:
Responsible for driving Project Lakshmis rural business by managing NGO partnerships developing and engaging women entrepreneurs enabling their capability building driving secondary sales and ensuring effective product reach across micro-markets.
Key Responsibilities:
Develop and manage the Lakshmi network of rural women entrepreneurs across assigned micro-markets and improve village penetration.
Coordinate with NGO partners for onboarding training and activation of women entrepreneurs. Partner with the Capability/Training team to facilitate product selling and business capability-building interventions.
Build strong relationships with women entrepreneurs and support them in developing their chosen sales channel including door-to-door sales weekly Haat and Melas.
Ensure stock liquidation from NGO to women entrepreneurs and availability of products at the end-consumer level.
Drive right product assortment productivity and frequency of ordering among the women entrepreneurs.
Drive secondary sales distribution productivity and market penetration across the assigned territory.
Conduct regular business reviews with NGO partners and women entrepreneurs; identify gaps and drive corrective actions.
Track market performance stock movement and women entrepreneur productivity and provide regular reports/insights.
Identify opportunities to expand the network/sales channel and improve reach in unserved/under-served rural markets.
Identify prospects for partnerships - Corporates NGOs and Government projects for running Lakshmi Project.
Candidate Profile Requirements
Graduate (Full tine) with 4 years of experience in sales/distribution preferably in FMCG rural sales or social-sector/community-led programmes.
Prior experience working with NGOs women entrepreneurs SHGs or rural communities will be an advantage.
Strong field and geography orientation with willingness to travel extensively across rural markets.
Good stakeholder management relationship-building and execution skills.
Comfortable working with targets and distributor/partner management.
