SO | OTC | Dombivali
Job Summary
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Territory & Retail Coverage:Execute daily beat plans to visit retail chemist shops pharmacies and general trade outlets across assigned Mumbai zones (Western Central or South Mumbai).
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Secondary Sales & Order Generation:Achieve monthly sales targets by booking orders expanding product distribution and introducing new product lines to retailers.
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Distributor & Stockist Coordination:Work closely with local stockists and distributors to ensure timely order delivery stock replenishment and payment collections.
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Merchandising & Visibility:Ensure optimal product display placement of Point-of-Sale materials (POSM) and banner execution at high-footfall retail outlets.
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Market Expansion:Identify and onboard new retail outlets to increase direct distribution reach across the territory.
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Promotional Execution:Implement consumer schemes trade promotions and seasonal campaigns effectively in the market.
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Competitor Intelligence & Reporting:Monitor competitor pricing trade schemes and market trends. Maintain accurate daily sales reporting beat completion rates and call audits via SFA/CRM tools.
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Monthly and quarterly sales target achievement (% achievement)
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Daily productivity metrics (Total calls made Effective calls/Billed outlets)
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New retailer acquisition rate and distribution expansion
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On-time stock collection and stockist payment cycle adherence
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Display and visibility implementation scores
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Education:Graduate degree in any discipline ( or preferred).
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Experience:2-5 years of field sales experience in the OTC (Pharma/FMCG) sector specifically handling retail coverage in the Mumbai region.
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Local Market Knowledge:Strong understanding of Mumbai retail chemist networks trade channels and local stockist routes.
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Functional & Personal Skills:
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Strong negotiation communication and interpersonal skills
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High energy level with willingness to travel extensively within assigned local beats
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Basic proficiency in sales force automation (SFA) mobile apps and MS Office
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Languages:Fluency in Hindi Marathi and working knowledge of English.