SO| FMCG | MT | Gujarat

JOB SUMMARY Sales Officer Responsible for managinghigh throughput retailers(loyalty program accounts). This role involves maintaining strong and sustained relationships with key customers understanding their needs and challenges and ensuring maximum extraction fromthese outlets. KAEwillberesponsibleforacategory-level understandingof theoutlets andforensuringarobust engagement withthe account as well forimproving field teams efficiencies- Salesman and Merchandisers. TheKAEwillhavetomanagetheassetsdeployedatastorelevel. KEY RESPONSIBILITIES Planning&Strategy 1. Dataanalysis of Internal Sales Customeroff-take and activations to understand the gap & opportunities and build plans basis the same. 2. Outlet level assortment planning to ensure Right Product in Right Outlet forbetter share of shelf & offtakes. 3. PlannewlaunchesinKeyoutlets leverage relationships & variousvisibility toolsto drive sale for newlaunch product. 4. SSGgrowthplanning andmicro-level strategies to deliver growths at outlet levelwith focuson increasing ULPO. 5. Makingplans forestablishing retaildominance infocus categoriesofthe region/company. Market Intelligence 1. Keeptrackofcompetitor-initiatives promo offers price fluctuations new launches and trade schemes/offerings being offered in the market especially to key account outlets. 2. Makingplanstocountercompetitorinitiativesandgains. 3. Keepapipelineofpotentialaccounts ready forexpansionwork. INTERACTIONS INTERNALLY: WithFinance/SDMTeamforclaimandpayoutsettlementsSales Officer Regional SDMTeamforplanning andexecutionofPromotionsVisibility in themarket. RSM/SOMforguidance andapprovals WiththeRegionalMISforsystems/formats/SRS NationalTradeMarketingTeamforBrand/ProductGuidelinesBestPractices EXTERNALLY: Team MaintainhealthyrelationshipwiththeTradePartnersKATsAccountsAWSM&Merchandising QUALIFICATION Graduate with aminimumof4yearsofexperience intheFMCGindustry EXPERIENCE Proventrackrecordwithgoodleadershipskills Thecandidatepreferably shouldhaveanexperienceofhandling keyaccounts. Analytical ability: forecast market trends and analyse all market related data. DynamicSales professionalwithimpeccable executioncapabilities;deepunderstandingof traditional and innovative sales strategies Ability to understandand apply marketintelligencetoRegions Sales strategy. Ability to liaise at all levels/ have administrative ability. BEHAVIOURALSKILLS Flexible andcreative; an individual withhigh energy andenthusiasm