SFMC Lead

Job Description:

Business Title

Technical Lead

Years of Experience

6 Years

Must have skills :

1. SFMC expertise: more than 5 years of experience in leading SFMC implementations.
2. Understanding of how SFMC integrates with other platforms e.g. SFDC Salesforce CRM CRM others.
3. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
4. API Integrations SOAP REST
5. Strong Communication Skills
6. Problem Solving and Result Orientation
7. Excellent in Ampscript HTML CSS.

Job Description

Strong hands-on experience with Marketing Cloud.
Knowledge of MC Connect (to CRM DC MCI etc)
Configure custom build advanced MC web forms (including utm settings dynamic content CRM lookup CRM updates etc)
Advanced knowledge of AMPscript
Understanding of and ability to write SSJS JavaScript
Practical knowledge of HTML CSS JavaScript
Build & configure automations for data processing and data import including data lookup and updates to CRM
Build & configure customer Journeys
Manage requests for complex journey optimizations
Build and test advanced features included in customer journeys web forms data integrations
Code review and testing (both SIT and UAT)

Soft Skills:

Engage with client to derive requirements and consult client on best practices
Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
Cooperate with client marketing managers on daily bases to support adoption
Provides constant consultations and trainings for campaign managers.
Cross platform skills
Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
Understanding of Lead Management Consent Management and Customer 360-view incl. data points for personalization (segmentation grading classification profiling etc.).
Segment creation in Data Cloud

Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platform.
Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
Interfaces directly with internal teams to address and manage client requests
Responds to internal requests for support assistance on deployed campaign platforms within our production organization
Understands customizes and optimizes the entire campaign management process to include new campaign requirements development test production execution and quality control
Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production.

Good to have skills

1. Experience on other SF platform like SFDC SF Personalization architecting design is preferred
2. Presales RFPs Experience in solutioning and winning deals on SFMC or similar platforms
3. Programming experience (Javascript / Java / VB / C# / PHP)

Education Qualification

1. Bachelors degree or higher in Engineering

Certification If Any

1. Salesforce Marketing Cloud Certifications
2. Multi Solution Architect (Nice to Have)

Shift timing

Work in client specific time zones IST/GMT/EST / ANZ Time zone

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