SEO Team Lead (Saleshandy)

Saleshandy is a cold email outreach platform used by thousands of sales teams agencies and founders worldwide to book more meetings. Our stack spans outreach B2B lead data email infrastructure and deliverability and organic search is one of our largest acquisition channels.

We compete in one of the most contested SERPs in SaaS: cold email sales engagement and lead generation against well-funded players like Apollo Instantly and Lemlist. Were hiring an SEO Team Lead to own that battle end to end: set the strategy do the hard work yourself and build a team that compounds organic pipeline quarter after quarter.

• Title: SEO Team Lead
• Reports to: VP Marketing & Demand Generation
• Team: Lead the SEO team (Senior SEO Executive SEO Executives) grow headcount as results compound
• Split: 70% hands-on execution 30% strategy and people leadership
• Scope: Technical on-page content strategy off-page/link building AI search visibility (AI Overviews LLMs)
• Location: Ahmedabad India (on-site)
• Experience: 3-5 years in SEO 2 years in B2B SaaS 1 year leading a team
• Type: Full-time

You own organic search as a revenue channel from the keyword universe to the signup.

1. SEO strategy & roadmap

• Build and own the quarterly SEO roadmap tied to signups trials and MQLs not vanity traffic
• Map the full keyword universe and topic clusters across BOFU (alternatives comparisons pricing use cases) MOFU and TOFU
• Prioritise ruthlessly by impact effort; report progress to marketing leadership monthly

2. Technical SEO (hands-on)

• Run and fix site audits: crawlability indexation Core Web Vitals canonicals redirects hreflang schema internal linking
• Work directly with developers on site architecture templates and programmatic SEO pages
• Own Google Search Console sitemaps log-file analysis and migration safety

3. On-page & content SEO

• Write SEO briefs and optimise existing pages: product feature comparison integration blog and landing pages
• Run content refresh and pruning programs to recover decaying rankings
• Partner with content writers on search intent E-E-A-T and conversion-focused page structure

4. Off-page & authority building

• Own the link-building strategy: digital PR data-led assets guest posts partnerships broken-link and unlinked-mention outreach
• Grow high-quality referring domains in our niche while keeping the backlink profile clean
• Use Saleshandy itself to run outreach at scale

5. AI search visibility (GEO/AEO)

• Grow Saleshandys presence in Google AI Overviews ChatGPT Perplexity Gemini and other LLM answers
• Track brand mentions citations and share of voice versus competitors; act on the gaps

6. Team leadership

• Lead coach and grow the SEO team; set weekly goals review work and raise the quality bar
• Hire as the channel scales; build SOPs and playbooks so execution doesnt depend on one person

7. Analytics & reporting

• Own SEO dashboards in GA4 GSC Ahrefs and PostHog: rankings traffic conversions and assisted pipeline
• Turn data into the next sprints priorities not just a monthly report

By day 90 youll have a funded roadmap shipped quick wins and a team running on a weekly cadence.

Days 1-30

• Focus: Full technical content and backlink audit; competitor gap analysis; meet the team and set working rhythm
• Outcome: Audit prioritised backlog presented to leadership

Days 31-60

• Focus: Ship technical fixes and top-20 page optimisations; launch BOFU cluster and link-building engine
• Outcome: First ranking and CTR gains on money pages; link pipeline live

Days 61-90

• Focus: Scale content and programmatic pages; AI-visibility tracking; SOPs and team KPIs
• Outcome: Quarterly roadmap with targets; team owning clear goals

How well measure success

• Organic signups trials and MQLs (primary)
• Non-brand organic traffic and top-3 rankings for commercial keywords
• Quality referring domains gained per month
• Share of voice in AI Overviews and LLM answers vs competitors
• Technical health score and Core Web Vitals pass rate
• Team output quality and growth

Must-haves

• 3-5 years of hands-on SEO with 2 years in B2B SaaS or a competitive tech niche
• 1 year leading SEO people; youve coached executives into strong specialists
• Proven quantified wins: you can show traffic rankings and signup growth you personally drove
• Deep technical SEO: you can read a crawl diagnose indexation issues and spec fixes for developers without hand-holding
• Strong on-page and content SEO: search intent briefs topic clusters internal linking CRO basics
• A link-building track record built on outreach PR and assets not paid link farms
• Current with AI search: Google AI Overviews LLM citations and how they change SEO
• Data fluency across GA4 GSC and Ahrefs/Semrush; comfortable in Excel/Sheets and Looker Studio
• Clear written English and the ownership to run with ambiguity

Nice-to-haves

• Experience in sales tech martech or outreach/cold email SaaS
• Programmatic SEO at scale (hundreds to thousands of pages)
• Basic HTML/CSS/JS WordPress or headless CMS and Python or Screaming Frog custom extraction
• International SEO (US UK EU markets)
• Experience using AI tools to speed up research briefs and audits

Ahrefs Google Search Console GA4 PostHog Screaming Frog Looker Studio WordPress Saleshandy (for outreach) and AI tools of your choice.

• Full ownership of a channel that directly moves revenue and leadership that backs you
• A real budget for tools content and links
• A fast founder-led team where good ideas ship in days not quarters
• Room to grow into Head of SEO as the team scales

1. Application review (share 2-3 SEO case studies with numbers)
2. 10-min intro call with Talent
3. Screening assignment
4. Assignment walkthrough with the VP Marketing & Demand Generation
5. Culture and leadership round with a co-founder
6. Offer