SEO Lead
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Job Summary
Work Timings: 10:15 AM to 7:15 PM
Working Days: Monday to Friday with the 1st and 3rd Saturdays working
Location: Lower Parel Mumbai
Reports to: Growth Manager
Work Mode: Work from Office
About IIDE
IIDE is a digital-first business school building Indias next generation of digital and business leaders. Our offerings span three core categories - Digital Marketing Undergraduate Business programs and AI-focused certifications - serving a wide spectrum of audiences including students graduates working professionals career switchers and entrepreneurs.
With a mix of online programs and full-time campus experiences IIDE operates across Mumbai Delhi and Nepal combining practical industry-led learning with strong outcomes in careers and entrepreneurship. As a brand we sit at the intersection of education careers and the future of work constantly evolving to stay ahead of how businesses and skills are changing.
About the Role
We are looking for an SEO manager who is passionate about the future of search and understands how brands can improve visibility across both traditional search engines and AI-powered answer engines.
The ideal candidate should have a strong foundation in SEO along with hands-on experience or a good understanding of AI SEO and Answer Engine Optimisation. This role will focus on improving organic rankings while increasing IIDEs visibility across traditional and AI-led search platforms
You will work closely with the content growth and technical teams to drive SEO and AI SEO initiatives. Technical implementation including schema deployment and development changes will be handled by the technical team.
What Youll Do
Search & AI Visibility
Build and execute SEO strategies to improve IIDEs visibility across Google Search AI Overviews/ Mode ChatGPT Gemini Claude and other AI-powered search platforms.
Go beyond keywords and focus on topics entities content clusters internal linking and trust signals to help search engines and AI platforms understand IIDE better.
Run competitor checks prompt testing and AI visibility checks to see where IIDE is showing up and where improvements are needed.
Technical & On-Page SEO
Conduct technical SEO audits and recommend improvements for site structure crawlability page speed mobile experience schema markup internal linking and indexation.
Improve on-page SEO across key pages by optimising meta tags headings FAQs internal links schema and content structure.
Work with the technical team to get important SEO fixes implemented correctly.
Identify SEO issues that may be affecting rankings traffic user experience or conversions.
Content Authority & Off-Page SEO
Work with the content team to create SEO-led/ AI first blogs landing pages comparison pages FAQs and topic clusters.
Create clear content briefs based on search intent competitor research user questions and business priorities.
Improve existing content so that it ranks better answers user questions clearly and supports conversions.
Build IIDEs authority through relevant backlinks Reddit/Quora optimisation brand mentions digital PR and high-quality third-party citations.
Performance Monitoring & Reporting
Track organic conversions traffic keyword rankings impressions CTR conversions AI citations brand mentions and competitor visibility.
Create simple reports that explain what is working what is not working and what needs to be done next.
Turn SEO data into clear action points for the content growth and technical teams.
Requirements
Must Have
4 to 5 years of hands-on SEO experience.
Strong understanding of on-page SEO technical SEO keyword research search intent internal linking schema and SEO reporting.
Experience handling tools like Google Search Console Google Analytics Ahrefs SEMrush Screaming Frog or similar.
Ability to create SEO briefs and guide content improvements with strong comand on english.
Great understanding of how AI-led search platforms like Google AI Overviews ChatGPT Perplexity Gemini Claude and Microsoft Copilot are changing search behaviour.
Strong team and task management skills.
Ability to read data and convert it into simple next steps.
Good to Have
Experience in education or content-heavy websites.
Experience working with website migration projects and CMS platforms such as Strapi or similar tools.
Experience managing SEO team members or working closely with content teams.
Understanding of how content PR brand authority and SEO work together to improve search visibility.
Required Skills:
Qualifications: While formal education and qualifications are important we care mainly about your attitude your work ethic your desire to learn and your ability to fit into our existing team culture! Fair knowledge of Digital Marketing tools and proficiency in Google Sheets and G-studio. Strong analytical written communication and research skills and the ability to gather and interpret data to drive decision making. Ability to work independently and in a team environment. You must be incredibly organized and process-driven with a strong eye for detail. Someone who defaults to believing all problems are solvable and is resourceful enough to find a solution using their initiative.
