SEO Content Lead
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Job Summary
Work Timings: 10:15 AM to 7:15 PM
Working Days: Monday to Friday with the 1st and 3rd Saturdays working
Location: Lower Parel/Andheri Mumbai
Reports to: Growth Manager
Work Mode: Work from Office
About IIDE
IIDE is a digital-first business school building Indias next generation of digital and business leaders. Our offerings span three core categories - Digital Marketing Undergraduate Business programs and AI-focused certifications - serving a wide spectrum of audiences including students graduates working professionals career switchers and entrepreneurs.
With a mix of online programs and full-time campus experiences IIDE have campuses in Mumbai and Delhi combining practical industry-led learning with strong outcomes in careers and entrepreneurship. As a brand we sit at the intersection of education careers and the future of work constantly evolving to stay ahead of how businesses and skills are changing.
About the Role
We are looking for an SEO Content Lead who can create clear engaging and well-researched content across different formats. You will work closely with the SEO and Growth teams guide junior writers and interns and ensure that all published content meets IIDEs quality standards.
Write and edit SEO-optimised content including blogs website copy PR articles guest posts reports case studies and marketing copy.
Research topics and create clear accurate content that follows Googles Helpful Content and E-E-A-T guidelines.
Manage junior writers and interns by assigning topics creating briefs reviewing their work and ensuring deadlines are met.
Work with the SEO team on keywords search intent content gaps on-page SEO and content performance.
Use AI tools for research and ideation while ensuring all content is original accurate and human-reviewed.
Optimize the onsite content for better lead conversion rates.
2 to 4 years of content writing or editing experience.
Excellent written English research editing and proofreading skills.
Working understanding of SEO content keywords search intent and internal linking.
Experience guiding junior writers or interns and managing deadlines.
Experience in education edtech digital marketing AI or another content-led industry.
Familiarity with Ahrefs SEMrush Google Analytics or Google Search Console.
Experience using WordPress Strapi or AI content tools.
If you enjoy creating strong content and helping other writers improve we would love to hear from you.
Required Skills:
Qualifications: While formal education and qualifications are important we care mainly about your attitude your work ethic your desire to learn and your ability to fit into our existing team culture! Fair knowledge of Digital Marketing tools and proficiency in Google Sheets and G-studio. Strong analytical written communication and research skills and the ability to gather and interpret data to drive decision making. Ability to work independently and in a team environment. You must be incredibly organized and process-driven with a strong eye for detail. Someone who defaults to believing all problems are solvable and is resourceful enough to find a solution using their initiative.
