SEO Analyst

About the Role We are looking for a SEO Analyst with 1–2 years of hands-on experience in SEO preferably within the EdTech IT Services SaaS or Technology domain. The primary responsibility will be to manage and execute On-Page and Off-Page SEO improve organic visibility optimize website content and support lead-generation initiatives through search. The candidate should also have an understanding of AI SEO/GEO content writing WordPress and digital marketing.

Key Responsibilities 1. On-Page SEO

• Perform keyword research keyword mapping and search-intent analysis.

• Optimize website pages landing pages blogs product/service pages and other digital content.

• Optimize meta titles meta descriptions headings URLs image alt text internal links and content structure.

• Identify and implement opportunities to improve organic rankings CTR and website visibility.

• Implement basic schema markup and other on-page SEO best practices. 2. Off-Page SEO

• Plan and execute ethical link-building strategies to improve domain authority.

• Identify relevant backlink opportunities through guest blogging outreach directories partnerships and digital PR.

• Monitor backlink profiles and identify harmful or low-quality links.

• Conduct competitor backlink analysis and identify new link-building opportunities. 3. Keyword & Competitor Analysis

• Conduct keyword research for IT technology EdTech software and other relevant business offerings.

• Identify high-intent and long-tail keywords that can contribute to organic traffic and lead generation.

• Analyse competitor websites rankings backlinks content strategies and keyword gaps.

• Develop recommendations based on SEO opportunities and market trends. 4. Content Writing & Content SEO

• Write edit and optimize SEO-friendly blogs website content landing pages and other digital content.

• Create content briefs based on keyword research and search intent.

• Optimize existing content to improve rankings relevance readability and engagement.

• Identify content gaps and recommend new topics based on SEO opportunities. 5. Technical SEO

• Conduct basic technical SEO audits and identify issues affecting search visibility.

• Monitor crawlability indexation broken links redirects sitemap canonical tags and website structure. INDIA PRIVATE LIMITED

• Monitor page speed and Core Web Vitals and coordinate with the development team for required improvements.

• Identify technical SEO issues and track their resolution. 6. AI SEO / GEO

• Understand and implement emerging AI SEO and Generative Engine Optimization (GEO) practices. • Use AI tools to support keyword research content ideation content optimization competitor analysis and SEO workflows. • Optimize content for semantic search and emerging AI-driven search experiences. • Stay updated on changes in search algorithms AI search and SEO best practices. 7. WordPress & Website Management • Manage update and publish website content through WordPress. • Optimize page content headings images URLs internal links and other SEO elements within WordPress. • Work with SEO plugins such as Yoast SEO or Rank Math. • Coordinate with developers/designers when technical or website-level changes are required. 8. Analytics & SEO Reporting • Monitor SEO performance using Google Search Console and Google Analytics (GA4). • Track keyword rankings organic traffic impressions CTR backlinks conversions and leads. • Use SEO tools such as SEMrush Ahrefs Ubersuggest or Screaming Frog. • Prepare regular SEO performance reports and provide actionable recommendations. 9. Social Media & Creative Support • Edit and optimize content for LinkedIn Instagram YouTube X/Twitter and other digital channels. • Create basic social media posters banners and marketing creatives using Canva. • Ensure content and creatives are aligned with brand guidelines and marketing objectives. Required Skills & Qualifications • 1–2 years of hands-on experience in SEO preferably in EdTech IT Services SaaS or Technology. • Strong understanding of On-Page SEO and Off-Page SEO. • Good knowledge of keyword research search intent competitor analysis and content optimization. • Practical experience with Google Search Console and GA4. • Hands-on experience with WordPress. • Good written English and the ability to write and edit SEO-friendly content. • Knowledge of SEO tools such as SEMrush Ahrefs Ubersuggest or Screaming Frog. • Basic understanding of AI SEO/GEO and AI-assisted content optimization. • Ability to analyse SEO data and convert insights into actionable recommendations. Preferred / Additional Skills • Basic knowledge of HTML for SEO-related website updates. • Knowledge of CSS will be an added advantage. • Experience with Canva for posters banners and social media creatives. • Basic video editing skills for reels short-form videos and digital marketing content. • Experience in B2B IT lead generation or EdTech marketing will be an advantage. • Experience in ranking competitive technology software or education-related keywords. • Familiarity with AI tools such as ChatGPT Claude Perplexity or similar platforms