SEO AEO GEO Specialist

Job Description: SEO AEO & GEO Specialist

Company: Taplend Job Title: SEO AEO & GEO Specialist Experience Required: 25 years Employment Type: Full-time Location: Delhi

Taplend is hiring an SEO AEO and GEO Specialist to strengthen its organic search presence and improve brand visibility across traditional search engines and AI-driven answer platforms. The role will focus on growing qualified organic traffic improving search rankings building content authority and helping Taplend appear accurately in AI-generated search responses.

Role Overview

The ideal candidate will have hands-on experience in SEO content optimization technical SEO and search performance analysis. They should also understand how users discover brands through AI-powered search experiences and be able to create strategies that improve Taplends visibility authority and discoverability across Google Search answer engines and generative AI platforms.

Key Responsibilities

Develop and execute end-to-end SEO AEO and GEO strategies for Taplend.

Improve organic rankings website traffic qualified leads and conversions through search-led growth initiatives.

Conduct keyword research competitor analysis topic-gap analysis and search-intent mapping.

Optimize website pages product pages landing pages blog posts FAQs and resource content for search visibility.

Create and manage content strategies focused on high-intent keywords topical authority user queries and financial/lending-related search topics.

Build content briefs for writers with SEO keywords search intent target audience content structure FAQs internal links and conversion recommendations.

Optimize content for answer-focused search results including featured snippets People Also Ask queries FAQs comparison searches and conversational queries.

Improve content structure so that AI platforms and answer engines can identify understand and reference Taplend accurately.

Create and optimize entity-focused content around Taplends products services target audience expertise trust signals and industry topics.

Implement structured data/schema markup including Organization FAQ Product Article Breadcrumb Review and other relevant schemas.

Conduct regular technical SEO audits covering indexing crawlability website architecture redirects duplicate content broken links XML sitemaps canonical tags page speed and Core Web Vitals.

Work closely with developers to implement and validate technical SEO and structured-data recommendations.

Develop ethical off-page SEO and digital PR strategies to strengthen authority trust backlink quality and brand mentions.

Track Taplends presence in Google Search featured snippets AI Overviews answer engines and relevant generative AI search platforms.

Monitor brand mentions citations sentiment competitor visibility and search-result changes related to Taplend.

Prepare weekly and monthly reports on rankings traffic leads technical health content performance backlinks and AI visibility.

Stay updated on search-engine algorithm updates AI search developments generative engine optimization practices and content-quality standards.

SEO Responsibilities

Improve rankings for priority commercial informational and branded keywords.

Optimize on-page SEO elements including titles meta descriptions headings URLs alt text internal links and content readability.

Identify underperforming content and recommend updates consolidation pruning or expansion.

Build topic clusters and internal-linking structures to improve topical authority.

Collaborate with content design product and performance marketing teams to ensure SEO is integrated into campaigns and new page launches.

AEO Responsibilities

Optimize content for direct answers featured snippets FAQs and conversational searches.

Identify high-value user questions related to loans lending eligibility documentation interest rates repayment and financial decision-making.

Structure content using clear question-and-answer formats concise definitions tables lists and relevant examples.

Improve FAQ pages and resource content to address customer queries at every stage of the funnel.

Ensure key website information is clear accurate easy to interpret and supported by relevant structured data.

GEO & AI Visibility Responsibilities

Improve Taplends discoverability and representation across AI-powered search and generative answer platforms.

Create authoritative well-structured factually consistent content that can be understood and referenced by AI systems.

Strengthen brand/entity signals through website content structured data trusted external mentions and relevant citations.

Monitor how Taplend its products and lending-related topics appear in AI-generated answers.

Identify gaps where competitors are being referenced more often and develop content or authority-building plans to improve Taplends visibility.

Ensure important brand product eligibility policy and customer-support information remains updated consistent and easy to verify.

Recommend content formats and digital PR opportunities that can improve citation potential and AI search visibility.

Required Skills & Qualifications

25 years of hands-on experience in SEO organic growth or content-led search marketing.

Strong knowledge of on-page off-page technical and content SEO.

Understanding of AEO featured snippets conversational search FAQ optimization and structured content.

Familiarity with GEO and strategies that support visibility in AI-powered and generative search experiences.

Experience using Google Search Console Google Analytics 4 Google Tag Manager and Looker Studio.

Experience with SEO tools such as Ahrefs SEMrush Moz Ubersuggest Screaming Frog or similar platforms.

Knowledge of technical SEO concepts including schema markup XML sitemaps canonicalization redirects crawl budgets and Core Web Vitals.

Strong keyword research competitor analysis content auditing and reporting skills.

Ability to interpret data and turn insights into clear prioritized action plans.

Excellent written communication skills and the ability to work closely with writers developers designers and marketing teams.

Preferred Qualifications

Experience in fintech lending banking insurance or another regulated industry.

Familiarity with WordPress or other CMS platforms.

Experience with GA4 event tracking BigQuery and advanced reporting dashboards.

Knowledge of digital PR backlink outreach brand-mention tracking and reputation management.

Understanding of E-E-A-T principles entity SEO topical authority and content trust signals.

Experience working with AI content tools while maintaining editorial quality accuracy originality and compliance.

Key Performance Indicators Area Key Metrics

SEO growth

Organic traffic keyword rankings impressions clicks conversions and organic leads

Content performance

Ranking improvement engagement content freshness topic coverage and assisted conversions

Technical SEO

Crawl errors indexing issues Core Web Vitals page speed schema coverage and site health

Authority

Quality backlinks referring domains relevant brand mentions and domain authority trends

AEO

Featured snippets People Also Ask visibility FAQ performance and answer-result appearances

GEO / AI visibility

Brand presence accuracy citations competitor comparison and visibility across AI search experiences

What We Are Looking For

We are looking for a proactive search-growth professional who can combine technical SEO content strategy analytics and AI-search visibility efforts. The person should be comfortable taking ownership of audits coordinating implementation with internal teams measuring outcomes and continuously finding new opportunities for Taplend to become more discoverable and trusted online.

Required Skills:

SEOAEOGEOGA4