Senior Specialist Growth Campaign Marketing

We areseekinga results-driven and highly organised campaignspecialistto join our B2B Growth Marketing team. This roleis responsible forcoordinating and delivering integrated marketing campaigns that supportnew logo acquisition customer expansion and commercialobjectivesacross Wood MackenziesFinancials & Traders customer vertical.

Working closely with the CampaignLeadsandDirector of Growth Marketing for Financials & Traders you will play a key role insupporting and executingcustomer campaign management - driving channel performance improvements and journey management. You will collaborate cross-functionally with sales product marketing content digital and operations teams to ensure the seamless execution of campaigns that resonate with target personas within whitespace opportunities and move them through the buyers journey.

Key Responsibilities

• Own and support the execution of integrated campaigns across channels including email paid social display SEM SEO content syndication and nurture flows.

• Work with event operations and sales to drive execution excellence in event planning on-site execution and follow-up-increasing ROI from this critical channel.

• Support the execution of webinars and third-party marketing activities coordinating deliverylogistics follow-up and lead handoff processes.

• Partner with digital marketing and media teams to manage paid acquisition efforts ensure targeted reach into ICP audiences and accounts and continuously improve tactics through A/B testing audience segmentation and optimisation.

• Own campaign workflow management including scheduling task coordination stakeholder communication and project tracking.

• Manage campaign setup and deployment activities including emails landing pages nurture programmes audience lists and campaign assets.

• Partner with Marketing Operations to ensure campaign governance lead management processes and data quality standards aremaintained.

• Work closely with sales and lead management teams to support effective lead routing follow-up campaign readiness and conversion strategies.

• Monitor campaign execution and performance in real time providing regular status updates and highlighting risks dependencies and opportunities for improvement.

• Track report and analyse campaign performance against KPIs such as MQLs SALs cost per lead and pipeline contribution - using insights to inform post-campaign reviews and future activity.

Requirements

• Experience executing integrated B2B marketing campaigns across multiple channels.

• Strong project management and organisational skills with the ability to manage multiple priorities simultaneously.

• Experience coordinating cross-functional teams and managing campaign delivery from briefing through to execution.

• Familiarity with marketing automationattributionand dataplatforms such as Salesforce PardotDreamdataorsimilar.

• Experience supporting webinars virtual events lead generation programmes or customer marketing initiatives.

• Strong attention to detail and a commitment to execution excellence.

• Excellent communication and stakeholder management skills.

• Ability to work independently while collaborating effectively across global matrixed teams.

• Comfortable working in a fast-paced deadline-driven environment.

Preferred Qualifications

• Experience supporting B2B marketing campaigns withinFinancial Services Commodities SaaSTechor related sectors.

• Knowledge of marketing operations processes lead management workflows and campaign automation.

• Experience using project management platforms such as Asana or similar.

• Experience working within global marketing organisations.

• Bachelors degree in Marketing Business Communications or a related field.

Expectations

This is a hybridroleand the successful applicant will be expected to be physically present in the office at least two days per week to foster and contribute to a collaborative environment though this may be subject to change.

As this is a global role occasional flexibility in working hours may beto support international teams programmes and events.

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