Senior Marketing Manager, Field Marketing-APJ

Amazon Web Services is seeking a results-driven Senior Account-Based Marketing (ABM) Manager for India FSI & Conglomerates to design and execute high-impact ABM programs for Financial Services (Banking Insurance Capital Markets) customers and large Indian Conglomerate groups (e.g. Tata Group Adani Mahindra). This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The ABM Manager will act as the primary marketing contact for the FSI segment and Conglomerates cohort owning end-to-end execution of 1:1 and 1:Few ABM programs. Working backwards from customer needs you will create data-driven multi-channel campaigns events and executive programs that accelerate pipeline and revenue growth. This role requires deep understanding of Indias FSI landscape (regulated banks insurers capital markets firms) conglomerate buying dynamics and the ability to build scalable demand generation engines with measurable pipeline contribution.


Key job responsibilities
Develop and execute ABM 1:1 and 1:Few marketing strategies for priority FSI customers in India (banking insurance capital markets) and large Indian Conglomerates in collaboration with Account Managers and Business Leaders with the goal of maximizing AWS revenue
Act as the primary marketing contact for the FSI & Conglomerates segment working across partner organizations Solutions Architects WWSO and Sales units along with regional and global marketing stakeholders
Drive demand generation activities that enable the FSI & Conglomerates business to acquire new customers retain and grow existing customers and deliver revenue growth from AWS services across banking institutions insurance firms and conglomerate groups like Tata Adani Mahindra etc.
Implement tracking and evaluation methods for ABM marketing funding impact including lead management ROI analysis and reporting on AWS-driven and 3P-activated marketing activity and engagements
Facilitate cross-region collaboration with ABMers in the APJ region and drive marketing enablement initiatives
Coordinate with regional and global ABM Marketing teams to scale field/channel marketing efforts through joint engagements across flagship programs like re:Invent AWS Summits and India-specific activations
Develop and implement scalable campaign playbooks for driving demand gen motion in collaboration with FSI Focussed partners like GSIs ISVs and SIs.
Integrate AWS solutions within partner GTM models while maintaining measurable ROI across Sell-To and Co-Sell motions within Indias highly regulated compliance environment
Design executive engagement programs for CXOs at banks insurance companies and conglomerate group-level technology leaders including BFSI summits innovation showcases CXO roundtables and boardroom-level engagements

A day in the life
AWS India Industry Marketing is responsible for driving revenue adoption and growth from Indias leading financial institutions and large multi-business conglomerates (e.g. Tata Reliance Adani Mahindra Aditya Birla Godrej JSW RPG Vedanta). The ABM team focuses on building and executing tailored integrated plans for priority 1:1 accounts (top private and public sector banks insurance majors capital markets firms and Indias largest business houses) and clusters of accounts via 1:Few programs aligned to industry themes cloud-native banking AI/ML for risk digital insurance data modernization and group-level cloud strategy.

The Senior FSI & Conglomerates ABM Manager will partner with India FSI Sales leadership and enabling teams to research key accounts develop go-to-market plans and execute events and engagements that drive revenue. You will work across Indias dynamic financial services landscape and conglomerate ecosystem from large PSU banks undergoing digital transformation to fintech disruptors scaling rapidly and from conglomerate CTO offices driving group-wide cloud adoption to individual business units with distinct technology needs.

- Experience in a business-to-business (B2B) environment high-tech products/services
- Experience in building executing and scaling cross functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Knowledge of advanced skills in Excel as well as any data visualization tools like Tableau or similar BI tools (familiarity with Tableau preferred)
- Experience experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- 10 years of experience in acquisition marketing or channel marketing programs
- FSI domain knowledge preferred understanding of regulatory environment (RBI SEBI IRDAI) banking/insurance buying cycles

- MBA
- Experience in B2B marketing tools such as Marketo
- Experience in technology/cloud/SaaS marketing specifically for financial services or large enterprise/conglomerate accounts
- Deep understanding of Indias FSI ecosystem banking (private PSU SFB) insurance (life general health) capital markets NBFCs fintechs and payment platforms
- Understanding of India conglomerate structures (e.g. Tata Reliance Adani Mahindra Aditya Birla Godrej) group-level technology decision-making BU-level autonomy and multi-entity procurement dynamics
- Experience designing and executing joint marketing plans with SI partners focused on FSI (e.g. TCS BaNCS Infosys Finacle Wipro Accenture)
- Experience driving alignment with large cross-functional teams and agency partners
- Prior experience working with or marketing to Indian banks insurance companies or large conglomerate groups

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