Senior Marketing Analyst

This role is responsible for identifying and driving opportunities to improve Setmores visibility across search engines AI search AI Overviews answer engines and other digital discovery platforms.

You will analyse how customers discover Setmore how competitors are winning visibility and where Setmore has opportunities to improve expand or create content. Your job is to turn data search behaviour competitor intelligence and customer insights into a clear content and organic growth strategy.

You will work closely with content writers SEO Product Marketing Design and Engineering to define what content we should create what existing content we should improve and how our content ecosystem should evolve to drive more qualified traffic signups and revenue.

Were looking for someone who understands that content is a growth channel not an output. Success isnt measured by how many articles we publish but by whether Setmore becomes more visible attracts the right audiences and converts that visibility into business results.

Youll analyse performance across Search Console GA4 and other tools identify opportunities prioritise initiatives and continuously improve Setmores content ecosystem.

• Content Strategy & Opportunity Identification

  • Develop and execute Setmores content and organic growth strategy across websites blogs feature pages solution pages and industry pages.

  • Analyse search demand user behaviour keyword trends and existing content performance to identify content gaps and growth opportunities.

  • Identify opportunities to improve expand consolidate restructure or retire existing content based on performance and business priorities.

  • Build content plans based on search intent customer needs business opportunities and competitive gaps.

  • Develop content clusters and topical authority strategies to strengthen Setmores visibility across priority topics and industries.

  • Identify opportunities across the entire customer journey from discovery and education through consideration conversion and product adoption.

• SEO AEO & AI Search

  • Lead content-focused initiatives to improve Setmores visibility in Google Search AI Overviews AI search experiences answer engines and other emerging discovery platforms.

  • Identify opportunities to optimise content for SEO AEO and GEO including search intent entities topical relevance structured information and internal linking.

  • Identify gaps in Setmores presence across relevant search results featured results AI-generated answers and other online discovery channels.

  • Work with SEO and Engineering teams on technical and structural improvements that support crawling indexing content discovery and AI search visibility.

• Analytics & Performance

  • Analyse Google Search Console GA4 keyword research platforms and other analytics tools to understand content and organic performance.

  • Build frameworks for measuring content performance across impressions rankings clicks organic traffic engagement conversions signups and revenue.

  • Identify the reasons behind changes in content and organic performance and recommend actions to improve results.

  • Establish content performance benchmarks and regularly report on progress against business objectives.

  • Connect content performance to the broader acquisition funnel rather than measuring traffic in isolation.

  • Use data to continuously prioritise which content opportunities should be pursued first.

• Cross-functional Collaboration

  • Work closely with Content SEO Product Marketing Design Engineering and Leadership to execute the organic growth roadmap.

  • Partner with Product Marketing to identify content opportunities around new features products industries and customer use cases.

  • Work with Design to improve content experiences information architecture and conversion paths.

  • Collaborate with Engineering on technical and structural changes that can improve search visibility and AI discoverability.

  • Help the broader marketing team understand emerging opportunities in search AI discovery and content-led acquisition.

• 5 - 8 years of experience in Content Marketing SEO Content or Growth Marketing within a SaaS or technology company.

• Strong understanding of SEO AEO GEO search intent topical authority and content optimisation.

• Experience managing editorial calendars and collaborating with multiple writers.

• Working knowledge of Search Console GA4 and keyword research tools.

• Experience working with CMS platforms such as Payload WordPress Contentful or similar.

• Comfortable using AI tools to improve content production without compromising quality.

• Ability to balance strategic planning with day to day content execution.

• Private workroom with the ambience to handle calls.

• Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere.

• Good Internet speed (Above 100 MBPS Download and Upload) with the ability to be wired (LAN).

• Power backup (if you have frequent power cut issues).

We are a Portland-based SaaS product company on a mission to empower businesses to work from Anywhere. Our global team of engineers designers testers product experts customer experience associates and marketers come together to create a better way to work. Our products and services help businesses to be more productive flexible and scalable. Together we can change the way the world works!