Senior Manager – YouTube

Job Purpose
We are looking for a strategic creative and results-driven Senior Manager YouTube with at least 4 years of experience in managing and growing YouTube channels including experience of handling multiple channels and leading a team. The ideal candidate should have strong knowledge of YouTube SEO content strategy audience engagement analytics and channel optimization along with a clear understanding of the UPSC and State PCS (exam-preparation) YouTube ecosystem its audience and its content formats.

The candidate will be responsible for planning managing and scaling content across multiple YouTube channels leading the team and increasing views subscribers watch time revenue and overall channel performance.

Primary Job Responsibilities

Channel Operations Team Leadership & Content Planning

Own and oversee the daily operations of multiple YouTube channels (State PCS and other channels).

Lead mentor and manage the YouTube team including YouTube managers/executives and content writers across all channels; set targets and review performance.

Create and own content calendars and publishing schedules aligned to the PCS exam cycles (Prelims Mains Interview) and current affairs.

Coordinate with video editors designers and educators to ensure timely high-quality output.

Ensure consistent quality branding and tone across all channels.

YouTube SEO & Optimization

Oversee and Optimize videos for YouTube SEO including:

• Titles

• Descriptions

• Tags

• Keywords

• Thumbnails

Develop and execute channel-wise YouTube growth strategies for each channel.

Plan and review playlists shorts live classes and series formats for discoverability.

Analytics Growth & Engagement

Monitor channel analytics across all channels and prepare performance reports for management.

Improve audience retention and engagement metrics.

Oversee community engagement including comments community posts and audience interaction.

Implement strategies to increase:

• Subscribers

• Watch hours

• CTR (Click Through Rate)

• Viewer retention

Research Compliance & Trends

Research trending topics aspirant needs and competitor strategies in the PCS space.

Manage YouTube monetization and copyright compliance across all channels.

Stay updated with the latest YouTube algorithm changes and trends.

Who can apply

Candidates with minimum 4 years of experience managing YouTube channels with experience of handling multiple channels.

Candidates with prior experience of leading and managing a team.

Candidates with a good understanding of UPSC and PCS exam preparation content and audience.

Creative thinkers with strong storytelling skills.

Candidates passionate about digital content and the creator economy.

Candidates who are up-to-date with YouTube trends and viral formats.

Candidates who can work independently and meet deadlines.

Specific Knowledge & Vacancy

Senior Manager YouTube for multi-channel YouTube management team leadership and growth.

Required Skills

Strong understanding of YouTube Studio and Analytics.

Knowledge of YouTube SEO and algorithm.

Knowledge and understanding of UPSC and PCS channels exam-prep content formats and aspirant behaviour.

Experience in managing multiple YouTube channels and leading a team.

Experience with thumbnail strategy and A/B testing.

Basic understanding of video editing workflows.

Excellent communication leadership and content planning skills.

Ability to analyze performance data and generate insights.

Knowledge of audience growth strategies.

Social media and digital marketing understanding.

Preferred Tools & Platforms

YouTube Studio

Google Analytics

TubeBuddy / VidIQ

Canva / Photoshop

Major KRA (SMART)

Subscriber growth across channels

Watch time increase

Video views/Engaged views

Engagement rate

Click-through rate (CTR)

Audience retention

Revenue growth

Team productivity and timely content delivery

Consistency of content calendar adherence

Required Skills:

YouTube SEO YouTube Studio Google Analytics Content Strategy Team Leadership Audience Growth Video Editing Workflow Thumbnail Design A/B Testing Social Media Marketing