Senior Manager Adoperation

Role Summary and Impact

This role is responsible for managing supply and demand relationships improving yield performance and ensuring efficient delivery across app web and CTV environments. You will work closely with internal teams and external partners to support revenue growth and operational efficiency.

What Makes This Role Interesting

• Work across a full-stack programmatic setup covering web app and CTV environments
• Own both supply and demand integrations with visibility into the complete monetisation workflow
• Contribute to building and refining programmatic infrastructure in a growing global setup
• Partner with cross-functional teams across product supply and operations to solve real delivery and yield challenges
• Work closely with evolving formats integrations and technologies within the programmatic ecosystem

Role Responsibilities

• Manage and optimize Google Ad Manager 360 (GAM) and DV360 to support campaign delivery and revenue performance
• Develop and scale monetisation strategies across Open Bidding header bidding ( / Server-side) and direct integrations
• Onboard and manage demand partners including SSPs and Amazon TAM integrations
• Support publisher integrations across web app and CTV environments
• Create and optimize Programmatic Guaranteed (PG) PMP and Open Auction deals
• Manage CTV monetisation setups including SSAI/CSAI workflows ad pod configurations and OEM integrations
• Drive yield optimization through floor pricing UPRs and demand allocation strategies
• Monitor and improve key performance metrics including fill rate match rate CPM and win rate
• Troubleshoot delivery and integration issues including discrepancies VAST errors and latency challenges
• Collaborate with internal stakeholders and external partners to improve performance and scale operations
• Build and maintain reporting frameworks and dashboards to generate actionable insights

Skills and Experience

• 6 years of experience in Ad Operations or programmatic monetisation
• Strong hands-on expertise in Google Ad Manager 360 (GAM) and DV360
• Experience working with SSPs DSPs ad exchanges and programmatic partners
• Proven experience with Open Bidding environments (e.g. PubMatic InMobi Magnite)
• Strong understanding of header bidding ecosystems (client-side and server-side)
• Experience in CTV monetisation including SSAI/CSAI workflows and VAST protocols
• Strong analytical and problem-solving skills with a focus on yield and revenue optimization
• Experience troubleshooting delivery issues discrepancies and technical integrations
• Familiarity with IVT and brand safety tools (e.g. Pixalate HUMAN)
• Ability to work with large datasets and translate insights into actionable outcomes
• Strong communication and stakeholder management skills

Technical Expertise

• Platforms: Google Ad Manager (GAM 360) DV360 DSPs SSPs ad exchanges
• Monetisation: Open Bidding Amazon TAM header bidding ( / server-side)
• Programmatic: PMP PG deals open auction strategy demand path optimization
• Yield Management: Floor pricing UPRs bid analysis revenue optimization
• CTV: SSAI CSAI VAST (2.0/3.0/4.0) ad podding OEM integrations
• Troubleshooting: Discrepancies VAST errors IVT filtering latency QPS
• Analytics & Reporting: Data analysis dashboarding (Data Studio BigQuery preferred)
• Integrations: Prebid setup third-party tags SDK integrations (IMA/PAL)