Senior Director-Media Planning

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of our Global Operations Centre (GOC) you will partner with teams across the U.S. Europe and Asia to deliver high-impact integrated media planning solutions across multiple markets and channels.

We are looking for a Senior Director Media Planning who will:

Strategic Client Leadership & Planning:

• Act as the senior planning lead and strategic partner for global and multimarket clients ensuring media planning excellence aligned with client business objectives.
• Maintain a relentless focus on driving client outcome growth applying performanceled planning principles datainformed audience insights optimisation thinking and advanced analytical perspectives to planning decisionmaking.
• Serve as a subjectmatter expert across multiple channels and planning practices with a strong understanding of how channels work together to deliver short and longterm client outcomes.
• Provide strategic guidance and recommendations on the optimal use of media products services and solutions ensuring alignment with client needs business strategy and return on investment expectations.
• Act as a trusted advisor to senior client stakeholders nurturing longterm relationships and supporting clients in navigating complex business challenges organisational change and evolving market dynamics.
• Demonstrate deep understanding of client businesses including successes challenges and strategic priorities and apply experiencebased judgement to identify opportunities risks and tradeoffs from a business perspective.
• Lead seniorlevel planning discussions across multiple stakeholders effectively synthesising and reconciling diverse or conflicting inputs to drive alignment and shared understanding.
• Embed performanceled and outcomeoriented thinking into the planning process by ensuring that insights intelligence and forecasts from activation and specialist teams are reflected in strategic recommendations.
• Define and oversee planninglevel KPIs governance frameworks and planning processes that enable optimisation benchmarking and continuous improvement across client portfolios.
• Champion a datadriven planning culture partnering with analytics and data science teams to prioritise initiatives and ensure insights are effectively translated into planning outputs.
• Develop highlevel growth and commercial planning perspectives for assigned clients or portfolios including directional forecasts profitability considerations and identification of priority growth areas.
• Maintain a strong understanding of WPP Media agency deliverables and committed campaign KPIs ensuring planning outputs are aligned with agreed client expectations.
• Represent the planning discipline with credibility in senior client meetings contributing technical and strategic expertise when required.
• Own the senior client engagement cadence from a planning perspective including strategic sessions status forums and crossfunctional meetings ensuring consistent and highquality representation of the planning function.
• Take ownership of key planning workstreams on complex or multimarket initiatives ensuring clarity of scope appropriate governance and highquality outputs.

Capability Development:

• Identify capability gaps within media planning teams supporting client portfolios and define actions to address them through development upskilling or targeted hiring.
• Partner with global planning practices investment product and solutions teams to help develop and drive adoption of new proprietary solutions on behalf of the OpCo.
• Represent the planning perspective in shaping capability priorities for the Polish GOC ensuring alignment with broader WPP Media standards expectations and strategic direction.
• Own the development and longterm evolution of the Media Planning discipline within the Polish GOC including definition of role profiles competency frameworks and quality standards.
• Provide leadership and oversight for planning talent establishing consistent development approaches evaluation principles and coaching practices that support high performance and career progression.
• Build and maintain planning governance including methodologies templates and quality assurance standards to ensure consistency scalability and excellence of planning outputs.
• Foster a culture of continuous improvement and knowledge sharing within the planning community supporting bestpractice exchange across teams and markets.

Collaboration & Leadership:

• Operate effectively within a complex matrixed organizational environment providing leadership through influence and partnership across client planning and activation teams.
• Collaborate closely with client leadership activation leads and regional stakeholders to ensure alignment between strategic intent planning outputs and execution delivery.
• Represent the planning discipline with credibility across crossfunctional forums ensuring consistent understanding of objectives priorities and expectations.
• Enable effective communication and knowledge sharing between planning and activation teams fostering clarity collaboration and continuous improvement.
• Outline monitor and support adherence to agreed client and WPP Media standards ensuring planning excellence is consistently reflected across engagements.
• Partner with senior stakeholders to identify gaps risks or misalignments and contribute to the development of action plans and improvement frameworks.
• Act as a senior counterpart to Activation Directors and Leads promoting shared accountability for client outcomes and strong collaboration across disciplines.
• Lead by example in building a collaborative inclusive and highperformance culture encouraging teamwork ownership and professional growth across teams.

Data-Driven Insights:

• Utilize advanced data analytics to understand media performance deeply and guide optimization strategies ensuring maximum ROI.
• Provides expert insights on the application of data science and how to effectively use client and all biddable data signals.

Future-Forward Thinking:

• Stay ahead of media and technology trends providing guidance on emerging opportunities and threats.
• Proactively develops blueprints and action plans to help propel achieving client business objectives by bringing together practitioners across practices proprietary solutions and extended WPP Media capabilities at a regional level.

Skills and Experience

• 15 years of experience in across paid media strategy retail or consulting including senior roles requiring leadership and accountability for teams and stakeholders.
• Expertise in digital media adtech martech and data platforms
• Proven track record of managing complex multi-market accounts where youve delivered measurable business outcomes.
• Deep knowledge of multi-practice area/industry usage and trends and how it impacts customer businesses.
• Ability to communicate in a way that is highly persuasive engaging and comprehensive (written and verbal).
• Fluent in different types of media strategy and understands that the road to strong brand is paved with performance marketing principles at the core.
• Sophisticated understanding of the media investment ad tech and agency ecosystem
• Experience overseeing technology and/or operations transformation programs.
• Ability to tell complex narratives in a simple and compelling way.
• Passion for digital and data well versed on the latest global advancements & dynamics.
• Ability to lead through influence demonstrating strong interpersonal skills empathy and credibility across seniority levels.
• Demonstrated experience owning and leading senior client planning relationships across large complex and matrixed client teams.
• Proven capability leadership: building a planning team hiring for defined profiles and developing a discipline at scale including people development performance management and succession planning.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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