Senior Digital SEOSEM AI Search Specialist

At Ecolab you can help take on some of the worlds most meaningful challenges delivering critical insights and innovative solutions to help our customers achieve clean water safe food abundant energy and healthy environments. With our worldwide reach and ambitious growth plans you will have the opportunity to own your future and impact what matters. Are you ready to make an impact Ecolab is searching for a self-driven and results oriented Senior Digital SEO / SEM and AI Search Specialist within our Marketing Services team in Pune this role you will lead search performance strategy across both traditional search engines and emerging AIdriven search experiences. This role is responsible for driving organic visibility through SEO AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) managing and optimizing SEM campaigns and ensuring technical excellence across web platforms. You will play a key role in adapting Ecolabs digital presence to how users increasingly discover content through AIpowered search generative results and conversational interfaces in addition to classic keywordbased search. As a senior specialist you will combine strategic planning advanced analytics and hands-on SEM campaign execution to maximize search performance improve user acquisition and enhance digital experience. You will partner closely with Marcomm content and analytics teams to deliver measurable business outcomes. Whats in it For You: You will join a growth company offering a competitive salary and benefits. The ability to make an impact and shape your career with a company that is passionate about growth. The support of an organization that believes it is vital to include and engage diverse people perspectives and ideas to achieve our best. Feel proud each day to work for a company that provides clean water safe food abundant energy and healthy environments. Skills Required: Hands-on experience with digital communications digital channel management SEO/SEM AEO & GEO. Design integrated organic and paid search strategies & campaigns that address traditional SERPs as well as AIgenerated and answerbased search results Identify opportunities to improve visibility in featured snippets AI summaries knowledge panels and conversational search outputs Optimize site architecture structured data schema markup internal linking and content signals to support AI interpretation and generative search inclusion Strategy & Planning: Develop and execute comprehensive SEO (on-page/off-page) and SEM (paid search) strategies and campaigns aligned with business goals. Web and Application Development: Understand web structure and components to provide basic back-end development implement technical SEO recommendations AIreadiness best practices optimize URL structures for enhanced performance and search engine visibility. PPC/SEM Management: Manage paid search campaigns on Google and Bing optimizing for ROI ad spend efficiency and keyword performance. A/B testing strategies for ads landing pages and conversion paths. Content Authoring and Loading: Ability to collaborate with designers copywriters digital strategists and DAM Specialists to to create optimize and target high-volume keywords. Quality Assurance: Understanding to conduct thorough quality reviews of iterated digital deliverables to ensure compliance with established brand guidelines including SEO AEO and GEO standards before campaign launches. Analytics & Reporting: Monitor campaign & web performance tracking SEO/SEM metrics to provide actionable insights and reports using Google Analytics and Search Console. Experience with Digital Marketing Technologies: Demonstrated experience in working with digital marketing technologies such as Sitecore Google Analytics Google Ads. Proficiency with web tools and technologies (e.g. portals DAMs CMS) Basic knowledge of HTML code CSS and website architecture. Basic experience with database management systems including database design querying and management. What You Will Do: Execute tests collect and analyze data and results identify trends and insights to achieve maximum ROI in paid search campaigns. Track and report website analytics initiatives and campaigns performance using GA4 and Looker Studio Manage campaign expenses budget estimating monthly costs and reconciliations Collaborate with copy and content teams to optimize landing pages and messaging for SEO AEO GEO and SEM Perform ongoing keyword discovery expansion and optimization Research and implement SEO and AI search optimization recommendations Analyze competitor visibility across both traditional and AIdriven search experiences Develop and implement link building and authority building strategies Work with the development team to ensure SEO best practices are properly implemented on newly developed code Recommend changes to website architecture content linking and other factors to improve SEO AEO and GEO positions for target keywords. Contribute to knowledge management activities by identifying and updating knowledge as requested and required. Support continuous improvement initiatives by identifying opportunities and participating in improvement projects. Minimum Qualifications: Bachelors degree in marketing Digital Media IT or related field. 7-8 years of hands-on SEO and SEM experience preferably in enterprise or global environments. Demonstrated success improving organic rankings traffic and paid search ROI. Strong analytical and data interpretation skills. Excellent communication and stakeholder management abilities. Professional working proficiency in English. Skills: Functional & Technical Skills: Advanced SEO SEM AEO & GEO knowledge Keyword research intent analysis and content strategy On-Page and Off-Page SEO Google Ads Search Console GA4 Tag Manager Looker Studio (dashboarding visualization reporting) Enterprise CMS (e.g. Sitecore) and DAM platforms SEO tools (SEMrush Ahrefs Screaming Frog etc.) HTML URL structures schema markup A/B testing and conversion optimization tools Analytical Skills Data visualization / reporting platforms Critical Thinking and Problem-Solving Communication and Collaboration Staying Updated Core GBS Skills: Detail-oriented. Problem solving Time management Continuous improvement methods Adaptability Cultural awareness Enterprise technologies A trusted partner for millions of customers Ecolab is a global leader in water hygiene and infection prevention solutions and services that protect people and the resources vital to life. For more than a century Ecolab has advanced innovation by integrating sciencebased solutions datadriven insights AI technology and worldclass service. This unique combination enables Ecolab to partner with customers to define what bestinclass looks like and scale it across their operations helping them achieve peak performance. Today Ecolab has $16 billion in annual sales 48000 associates and customers in more than 170 countries and 40 industries. The company helps protect onethird of the worlds food production and a quarter of the power generated while delivering innovative solutions across food healthcare data centers microelectronics life sciences and hospitality. Ecolabs comprehensive approach protects whats vital aiming by 2030 to help protect 2 billion people from infections and enough drinking water for 1 billion people while enhancing business performance.