Senior Brand Manager | Beauty Brands |
Job Summary
Location: Hyderabad
Job Overview:
Join Indias leading personalized beauty brands and drive brand growth innovation and market leadership. As Senior Brand Manager you will own brand strategy consumer insights new product development campaign execution and performance management across multiple marketing channels.
Responsibilities:
Drive brand vision positioning and growth strategy.
Identify market opportunities through consumer and competitor research.
Lead New Product Development (NPD) strategy and go-to-market planning.
Manage integrated marketing campaigns across digital PR content media and partnerships.
Build strategic relationships with agencies vendors and industry partners.
Oversee PR activations media planning and brand implementation.
Track campaign ROI KPIs and consumer sentiment.
Monitor product distribution pricing market applications and sales estimates.
Create engaging customer-centric content that drives acquisition and retention.
Experience in Cosmetics Skincare Beauty FMCG D2C or Consumer Products.
Strong understanding of the complete marketing mix.
Expertise in brand strategy campaign management and audience segmentation.
Strong analytical forecasting and market research capabilities.
Experience managing budgets agencies and cross-functional stakeholders.
Excellent communication and presentation skills.
MBA/PGDM in Marketing from a reputed B-School preferred.
Required Skills:
Ideal Candidate Profile: 5 years of core brand management experience. Experience in Cosmetics Skincare Beauty FMCG D2C or Consumer Products. Strong understanding of the complete marketing mix. Expertise in brand strategy campaign management and audience segmentation. Strong analytical forecasting and market research capabilities. Experience managing budgets agencies and cross-functional stakeholders. Excellent communication and presentation skills. MBA/PGDM in Marketing from a reputed B-School preferred.