Senior Analyst Marketing & Communications

Marketing Operations Senior AnalystPosition Summary:We are looking for a Governance & Analytics Lead to own how marketing measures and proves value the KPI map the attribution model data quality and reporting for the Enterprise Marketing Operating System. This is the independent integrity referee that makes influenced-revenue numbers credible (rules de-duplication no self-marking) and the cross-functional insight engine that turns data including win/loss analysis and competitive intelligence into decisions for Marketing and for Sales Product Service Engineering and Youll Do:KPI & Reporting GovernanceOwn the single-source KPI map definitions and dashboards across all strategic pillars and their RAG status and exception reviews; publish executive and board reporting and validate dashboards; guarantee KPI integrity and a single version of the & ROI the Integrity RefereeOwn the multi-touch attribution model and credit rules sourced influenced and assist crediting each pillar exactly credit against agreed rules with no self-marking; jointly ratify definitions with marketing ROI and leverage; measure attribution coverage of marketing-influenced Management & QualityOwn the complete marketing-department data as the single repository and make it readily available on-demand to marketing and cross-functional data hygiene master-data management and taxonomy / UTM / tagging data quality across CRM marketing automation BI and the and enforce measurement standards for every new -Functional Analytics & InsightRun win/loss analysis and competitive-intelligence reporting; surface patterns that inform positioning and funnel health pipeline velocity and marketing-influenced decision-ready insight not only to Marketing but to Sales Product Service Engineering and BI & ToolingAdminister the BI/analytics stack and marketing-data integrations with IT and business questions into data models reports and self-serve the IT business-requirements and feasibility process for marketing data and Budget & Value RealizationTrack plan-vs-actual against the AOP / VCP; monitor budget adherence and quarterly business-review analytics; quantify value realization against the long-range plan glide & Decision SupportCoach the team on metrics literacy and dashboard experiments and measurement for new initiatives; recommend actions from the :The Governance & Analytics Lead is the measurement and governance backbone of the marketing function reporting to the Marketing Head and partnering closely with Finance Sales Product Service Engineering and IT and with the Channel Lead and Communications Qualifications:Bachelors degree in Analytics Statistics Engineering or a related field10 years in business analytics marketing operations BI or revenue operations ideally in B2B / industrial -on with BI tools (Power BI / Tableau / Looker) SQL CRM / SFDC and marketing experience with attribution modeling funnel and pipeline analytics and KPI / dashboard data-hygiene taxonomy and tagging-governance discipline; comfort with data-quality and MDM fluency able to partner with Finance on ROI budget adherence and value stakeholder management and data storytelling; able to make numbers credible and decisions integrity and independence comfortable acting as the neutral referee on credit and Qualifications:Masters / MBA is preferred.#LI-VU1