Senior Account Executive Public Relations (Brands)

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

Burson India is seeking a driven and enthusiastic Senior Account Executive to join our team. This role offers an excellent opportunity for someone passionate about media relations communications and brand storytelling. As a Senior Account Executive you will support the planning and execution of PR campaigns manage media outreach develop engaging content and assist with day-to-day account management activities. The ideal candidate is proactive detail-oriented and eager to build a career in public relations and strategic communications.

What youll do:

Client Service:

• Stay updated on all your clients their industries and competitors by actively reading articles press materials marketing collateral and strategy documents.
• Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients.
• Able to draft high quality and actionable client facing communications with minimal assistance including status reports campaign summary reports general account activity reports etc.
• Know the Bursons research and measurement methodologies and implement research and measurement tools to support the account team in IC programs.
• Understand the media landscape and be able to help develop and customize media lists for your clients.
• Build media relationships and be able to leverage relevant knowledge to benefit your clients.
• Assist in press materials development and support the preparation of press events.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
• Embeds Burson proprietary AI tools as a core part of the marketing workflow applying them to competitor research content development campaign performance analysis and audience strategy to make marketing decisions faster and more informed.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes especially in planning research ideation content creation and daily operations to drive relevance and efficiency. For example utilize AI powered platforms for the following:
  Research Decipher WPP Open (Industry Competitor) BAV
  Reports & Tracker This will be sectoral & client specific AI Agents
  NYCUs WPP Open AI Agents.
  Media Influencers KOLs Advocates WPP Open Decipher Creator IQ Brandwatch

Experience that contributes to success:

• 3 years of experience in public relations or communications preferably with clients in the Consumer lifestyle F&B Retail & Hospitality sectors.
• Bachelors degree in Public Relations Communications or a related field.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes especially in planning research ideation content creation and daily operations to drive relevance and efficiency