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SB 1479 Content Lead
Job Location:
Monthly Salary:
Posted:
31 July 2026 (30+ days ago)
Posted:
Application Deadline:
28 October 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Job Tite: Content Lead
Location: India (HQ)
Reports to: Head of Marketing
Experience: Up to 8 years
Why this role exists Content is how Softobiz earns attention and ranks and were building it in-house and AI-native. This role owns everything we publish and how it performs in search produced at a volume and pace agencies cant match and edited so sharply that none of it reads like a machine wrote it.
What youll own
The content engine: Own the roadmap across the website blog case studies and social planned briefed produced and shipped on a consistent cadence.
SEO: Own organic end to end keyword strategy on-page and content built to rank for the buyers and markets that matter (AU/US and offshore/GCC intent).
SEO partner accountability: Own the keyword briefs editorial standards and quality bar our external SEO partner works to. You direct and review; they support.
Editorial quality: Everything reads human outcome-led and enterprise-grade never generic AI filler. Every claim carries named proof not aspiration.
Voice & governance: Guard the Softobiz voice and content rules AI claims need proof anchors named clients need clearance enterprise register throughout.
Owned programs: Run always-on series like Signals & Shifts across LinkedIn and Instagram to reach the broader tech audience not just high-intent buyers.
The bar: how you work This is a 10X role. You run AI across the whole workflow research briefs drafts optimization repurposing and youre the editor who turns that raw speed into content that reads human and actually ranks. Volume without quality isnt the job; volume and quality at pace is. Writers who treat AI as optional arent a fit.
What you bring A track record owning content and SEO for B2B or tech ideally into AU/US markets. Deep SEO command keyword strategy through on-page to measurable organic growth. Editorial judgment strong enough to make AI-assisted output read human and stay on-brand. Experience directing an SEO or content agency to a brief and a standard. Demonstrated AI-native workflow: real tools real shipped output measurable speed. An outcome-first instinct you write what a buyer cares about not a feature list.
Success in your first 6 months A live keyword strategy a content roadmap shipping on cadence the SEO partner working to your briefs and standard organic visibility trending up and at least one owned program (such as Signals & Shifts) live and consistent
About Company
Softobiz prepares businesses for transformative success by embracing change and engineering innovative digital products.
