Salesforce Business Analyst with Data 360 and OneCRM

Salesforce Business Analyst with Data 360 and OneCRM(37021)

Location: All BSL preferably Hyderabad

Shift: mostly afternoon / second shift

Role Overview

We are seeking an experienced Salesforce Business Analyst to support Veolias enterprise CRM transformation across two connected initiatives: Salesforce Data 360 (Data Cloud) activating unified customer and commercial insights - and OneCRM - consolidating people processes and platforms onto a single harmonized Salesforce instance across business units. The BA will be the critical link between Veolias business stakeholders and the delivery team translating business needs into clear actionable requirements and ensuring solutions deliver measurable commercial value.

This role suits someone who combines strong Salesforce platform knowledge with data-centric thinking stakeholder management and the ability to operate in a multi-region multi-business-unit consolidation program.

Key Responsibilities

Requirements & Discovery

• Elicit analyze and document business requirements through workshops interviews and process reviews with Veolia stakeholders across business units and regions.
• Translate business needs into detailed user stories acceptance criteria process flows and functional specifications.
• Map and harmonize as-is vs. to-be processes as part of the OneCRM consolidation identifying overlaps gaps and standardization opportunities.

Data 360 / Data Cloud

• Work with data and architecture teams to define data unification requirements - identity resolution data model mapping source onboarding and harmonized customer/commercial profiles.
• Define use cases that activate customer and commercial insights (segmentation account 360 views cross-sell/upsell commercial reporting) and tie them to measurable business outcomes.
• Support data quality governance and mapping rules across source systems feeding Data 360.

OneCRM Consolidation

• Support the consolidation of multiple Salesforce orgs/instances and business processes into a unified OneCRM model.
• Document standardized processes across Sales Service and commercial operations; help reconcile differing business-unit requirements into a common solution.
• Assist with data migration mapping deduplication rules and reconciliation requirements.

Delivery & Collaboration

• Partner with Solution Architects Developers and Admins to ensure requirements are correctly understood designed and built.
• Maintain and prioritize the product backlog with the Product Owner; participate in Agile ceremonies (sprint planning refinement reviews retrospectives).
• Prepare and support UAT - test scenarios test scripts defect triage and business sign-off.
• Create user-facing documentation training material and support change management/adoption.

Stakeholder Management

• Act as the primary liaison between Veolia business teams and the delivery organization.
• Manage expectations communicate trade-offs and keep stakeholders aligned on scope priorities and outcomes.

Required Skills & Experience

• 8 years of business analysis experience with 3 years on Salesforce implementations.
• Hands-on experience as a BA on Sales Cloud and/or Service Cloud projects.
• Working knowledge of Salesforce Data Cloud / Data 360 concepts - data ingestion data modeling identity resolution unified profiles and insight activation.
• Strong grasp of the Salesforce data model (Accounts Contacts Opportunities Cases) and configuration concepts (objects fields flows security).
• Experience with CRM consolidation / multi-org or multi-business-unit programs and process standardization.
• Proven requirements-engineering skills: user stories process mapping (BPMN) functional specs and acceptance criteria.
• Experience with Agile/Scrum delivery and tools such as Jira/Azure DevOps and Confluence.
• Strong experience facilitating workshops and managing senior business stakeholders.
• Familiarity with data migration and integration concepts (APIs middleware such as MuleSoft ETL patterns).
• Excellent written and verbal communication; ability to bridge business and technical audiences.

Preferred / Nice-to-Have

• Experience in utilities water energy or industrial/manufacturing sectors (Veolia Water Technologies domain context is a strong plus).
• Exposure to Experience Cloud Marketing Cloud or Tableau/CRM Analytics.
• Understanding of data governance GDPR and data privacy considerations.
• Experience operating in global multi-region delivery environments.

Certifications (preferred)

• Salesforce Administrator (ADM 201)
• Salesforce Business Analyst certification
• Salesforce Data Cloud Consultant (strong advantage)
• Agile/Scrum (CSM/PSM) or business analysis (CBAP/CCBA) certifications.