Sales Officer (OTC) I FMCG I Mumbai

Job Title: Sales Officer - OTC (Over-The-Counter) Location: Mumbai Maharashtra Department: Sales & Field Operations Employment Type: Full-time

We are looking for an energetic and goal-driven Sales Officer (OTC) to manage retail coverage order generation and distributor management across designated territories in this role you will be responsible for driving market penetration for our OTC health and wellness portfolio ensuring product availability at retail outlets and building strong relationships with chemists stockists and trade partners.

• Territory & Retail Coverage: Execute daily beat plans to visit retail chemist shops pharmacies and general trade outlets across assigned Mumbai zones (Western Central or South Mumbai).

• Secondary Sales & Order Generation: Achieve monthly sales targets by booking orders expanding product distribution and introducing new product lines to retailers.

• Distributor & Stockist Coordination: Work closely with local stockists and distributors to ensure timely order delivery stock replenishment and payment collections.

• Merchandising & Visibility: Ensure optimal product display placement of Point-of-Sale materials (POSM) and banner execution at high-footfall retail outlets.

• Market Expansion: Identify and onboard new retail outlets to increase direct distribution reach across the territory.

• Promotional Execution: Implement consumer schemes trade promotions and seasonal campaigns effectively in the market.

• Competitor Intelligence & Reporting: Monitor competitor pricing trade schemes and market trends. Maintain accurate daily sales reporting beat completion rates and call audits via SFA/CRM tools.

• Monthly and quarterly sales target achievement (% achievement)

• Daily productivity metrics (Total calls made Effective calls/Billed outlets)

• New retailer acquisition rate and distribution expansion

• On-time stock collection and stockist payment cycle adherence

• Display and visibility implementation scores

• Education: Graduate degree in any discipline ( or preferred).

• Experience: 2-5 years of field sales experience in the OTC (Pharma/FMCG) sector specifically handling retail coverage in the Mumbai region.

• Local Market Knowledge: Strong understanding of Mumbai retail chemist networks trade channels and local stockist routes.

• Functional & Personal Skills:

  • Strong negotiation communication and interpersonal skills

  • High energy level with willingness to travel extensively within assigned local beats

  • Basic proficiency in sales force automation (SFA) mobile apps and MS Office

• Languages: Fluency in Hindi Marathi and working knowledge of English.