Enter a job title or keyword
Sales Officer (MT) | FMCG | Surat
Job Location:
Monthly Salary:
Posted:
7 October 2026 (18 days ago)
Posted:
Application Deadline:
4 January 2027
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Job Description: Sales Officer Modern Trade
Industry: FMCG (Personal Care)
Location (HQ): Surat Gujarat
Territory: Entire South Gujarat (Surat Navsari Valsad Vapi Bharuch Ankleshwar Bardoli Tapi and surrounding towns)
Reporting to: Area Sales Manager / Regional Sales Manager Modern Trade
Experience: Minimum 3 years in Modern Trade sales
Education: Full-time graduate (any stream)
Role Purpose
Drive sales distribution and visibility for the personal care portfolio across all Modern Trade (MT) outlets in South Gujarat. This covers national and regional chains hypermarkets supermarkets and large-format stores. The role owns primary and secondary sales delivery store-level execution and healthy relationships with key store and category managers.
Key Responsibilities
Sales and Business Delivery
Achieve monthly quarterly and annual sales targets across all MT accounts in the territory.
Drive secondary sales growth with a focus on throughput sell-out and reducing stock-outs.
Ensure timely order booking replenishment and indent follow-ups with the MT distributor and stores.
Track primary vs. secondary sales and keep inventory at store and distributor level healthy.
Account Management
Build and maintain strong relationships with store managers category managers and the buying team at chain outlets.
Coordinate with the MT Key Account team on listings new SKU introductions range expansion and pricing.
Execute chain-level trade promotions schemes and festive activations at store level.
Resolve store-level issues such as pricing mismatches delayed supply and damaged or expired stock.
In-Store Execution
Ensure planogram compliance shelf share secondary visibility and display (end-caps gondolas FSUs floor stackers).
Conduct regular store audits covering availability MRP POSM deployment and competition tracking.
Manage the merchandiser/promoter team and review their productivity and attendance.
Distributor and Backend Coordination
Coordinate with the MT distributor on billing delivery timelines claims and credit notes.
Follow up on payment collections and outstanding receivables from chain accounts.
Ensure promotion claims and scheme settlements are submitted and closed on time.
Reporting and Market Intelligence
Maintain accurate DMS/SFA records daily call reports and MIS on sales stock and market trends.
Track competitor activity new launches pricing and promotions and share timely insights with the manager.
Candidate Profile
Must-Have
Minimum 3 years of experience handling Modern Trade in FMCG.
Prior experience in the Personal Care category (skin care hair care oral care soaps deodorants or similar).
Full-time graduation (mandatory).
Strong working knowledge of MT chains trade terms listing processes planograms and promotion mechanics.
Hands-on exposure to the Gujarat MT market with South Gujarat preferred.
Good communication negotiation and relationship-building skills.
Comfortable with extensive travel across the territory.
Good-to-Have
Experience working with chains such as Reliance Retail DMart Vishal Mega Mart V-Mart Star Bazaar or Metro and regional chains.
Working knowledge of MS Excel and SFA/DMS tools.
Fluency in Gujarati Hindi and English.
Key Skills
Modern Trade sales Key account handling Secondary sales Trade promotions Planogram and visibility Distributor management Merchandiser management Collections and claims Personal care FMCG
Compensation
As per industry standards and based on the candidates experience plus travel allowance as per company policy.
Industry: FMCG (Personal Care)
Location (HQ): Surat Gujarat
Territory: Entire South Gujarat (Surat Navsari Valsad Vapi Bharuch Ankleshwar Bardoli Tapi and surrounding towns)
Reporting to: Area Sales Manager / Regional Sales Manager Modern Trade
Experience: Minimum 3 years in Modern Trade sales
Education: Full-time graduate (any stream)
Role Purpose
Drive sales distribution and visibility for the personal care portfolio across all Modern Trade (MT) outlets in South Gujarat. This covers national and regional chains hypermarkets supermarkets and large-format stores. The role owns primary and secondary sales delivery store-level execution and healthy relationships with key store and category managers.
Key Responsibilities
Sales and Business Delivery
Achieve monthly quarterly and annual sales targets across all MT accounts in the territory.
Drive secondary sales growth with a focus on throughput sell-out and reducing stock-outs.
Ensure timely order booking replenishment and indent follow-ups with the MT distributor and stores.
Track primary vs. secondary sales and keep inventory at store and distributor level healthy.
Account Management
Build and maintain strong relationships with store managers category managers and the buying team at chain outlets.
Coordinate with the MT Key Account team on listings new SKU introductions range expansion and pricing.
Execute chain-level trade promotions schemes and festive activations at store level.
Resolve store-level issues such as pricing mismatches delayed supply and damaged or expired stock.
In-Store Execution
Ensure planogram compliance shelf share secondary visibility and display (end-caps gondolas FSUs floor stackers).
Conduct regular store audits covering availability MRP POSM deployment and competition tracking.
Manage the merchandiser/promoter team and review their productivity and attendance.
Distributor and Backend Coordination
Coordinate with the MT distributor on billing delivery timelines claims and credit notes.
Follow up on payment collections and outstanding receivables from chain accounts.
Ensure promotion claims and scheme settlements are submitted and closed on time.
Reporting and Market Intelligence
Maintain accurate DMS/SFA records daily call reports and MIS on sales stock and market trends.
Track competitor activity new launches pricing and promotions and share timely insights with the manager.
Candidate Profile
Must-Have
Minimum 3 years of experience handling Modern Trade in FMCG.
Prior experience in the Personal Care category (skin care hair care oral care soaps deodorants or similar).
Full-time graduation (mandatory).
Strong working knowledge of MT chains trade terms listing processes planograms and promotion mechanics.
Hands-on exposure to the Gujarat MT market with South Gujarat preferred.
Good communication negotiation and relationship-building skills.
Comfortable with extensive travel across the territory.
Good-to-Have
Experience working with chains such as Reliance Retail DMart Vishal Mega Mart V-Mart Star Bazaar or Metro and regional chains.
Working knowledge of MS Excel and SFA/DMS tools.
Fluency in Gujarati Hindi and English.
Key Skills
Modern Trade sales Key account handling Secondary sales Trade promotions Planogram and visibility Distributor management Merchandiser management Collections and claims Personal care FMCG
Compensation
As per industry standards and based on the candidates experience plus travel allowance as per company policy.
Required Skills:
PERSONAL CARETRADE PROMOTIONSKEY ACCOUNT HANDLINGTRADE
