Sales Officer I FMCG I Mysore
Job Summary
Location: Mysore Karnataka
Department: Sales & Distribution
Employment Type: Full-Time / Contractual
We are seeking an energetic and goal-driven Sales Officer to manage and grow our Personal Care FMCG product line across the Mysore this role you will be responsible for driving primary and secondary sales managing distributor networks expanding retail coverage and leading a team of feet-on-street sales representatives to achieve revenue and market-share targets.
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Sales & Revenue Generation: Achieve monthly quarterly and annual sales targets (both primary and secondary) for personal care products across assigned beats in Mysore.
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Distributor & Channel Management: Manage relationships with stockists distributors and key retail partners. Ensure optimum stock availability timely orders and efficient inventory clearance.
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Retail Expansion & Coverage: Identify new retail outlets general trade stores and potential beauty/personal care counters to increase numerical and weighted distribution across urban and semi-urban Mysore.
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On-Ground Execution: Oversee beat plan execution product placement merchandising and Point-of-Sale Materials (POSM) visibility at retail outlets.
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Team Leadership: Guide monitor and support field sales executives / beat reps in daily outlet visits order collection and scheme implementation.
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Market Intelligence: Monitor competitor activities pricing strategies trade schemes and consumer trends in the personal care space providing actionable insights to the regional manager.
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Reporting & Compliance: Maintain accurate daily/weekly sales reports outlet coverage metrics stock reports and collection records via the company SFA/CRM tool.
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Education: Bachelors degree in Business Administration Marketing Commerce or a related field.
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Experience: 2-5 years of proven experience in FMCG field sales ideally within Personal Care Cosmetics or OTC/FMCD segments.
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Geography Knowledge: Deep understanding of the Mysore retail market beats and distributor networks.
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Language Proficiency: Fluent in Kannada (essential for local trade interaction) and functional English or Hindi.
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Skills: Excellent negotiation communication relationship-building and route-planning skills.
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Mobility: Must possess a valid driving license and a two-wheeler for regular daily field visits.
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% Achievement against monthly Primary & Secondary Sales targets
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Total outlet coverage expansion (New Outlet Opening / NOO)
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Range selling & focus product placement (Personal Care SKUs)
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Order productivity and effective call rate per beat
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Distributor stock rotation and ROI management