Rural Activation Executive GT FMCG

Role Name: Rural Activation Executive GT
HQ: Ghaziabad
Reporting to: Rural Channel Manager

Roles & Responsibilities Plan and execute rural activation programs including haats retailer seeding WS activation and local events
Conduct product demonstrations sampling activities and roadshows to increase brand awareness
Strengthen rural distribution network and ensure product availability across outlets
Drive BTL activities promotions visibility campaigns and retailer engagement programs
Build strong relationships with retailers influencers distributors and local communities
Manage end-to-end Van operations across assigned rural territories
Monitor Van productivity route planning and outlet coverage execution
Gather market intelligence competitor activities and rural consumer insights
Analyze sales and operational data to identify gaps and improve performance
Support secondary sales growth and outlet expansion initiatives
Ensure timely reporting execution tracking and compliance activities
Coordinate with internal sales teams for smooth rural market operations