Rural Activation Executive | FMCG | Bangalore

Role Name: Rural Activation Executive GT

HQ: Bangalore

Reporting to: Rural Channel Manager

Roles & Responsibilities

• Plan and execute rural activation programs including haats retailer seeding WS activation and local events
• Conduct product demonstrations sampling activities and roadshows to increase brand awareness
• Strengthen rural distribution network and ensure product availability across outlets Drive BTL activities promotions visibility campaigns and retailer engagement programs
• Build strong relationships with retailers influencers distributors and local communities
• Manage end-to-end Van operations across assigned rural territories Monitor Van productivity route planning and outlet coverage execution
• Gather market intelligence competitor activities and rural consumer insights
• Analyze sales and operational data to identify gaps and improve performance
• Support secondary sales growth and outlet expansion initiatives Ensure timely reporting execution tracking and compliance activities
• Coordinate with internal sales teams for smooth rural market operations

Mandates

• Work experience into FMCG segment.
• Should have experience in taking care of rural markets and geography
• Will be responsible for taking care of entire South.